Lifestyle publisher LadBible Group has signed a seven-figure advertising deal with the NBCUniversal streaming service Peacock. This partnership marks LBG's first major foray into the U.S. market since acquiring Betches in October for $24 million. As part of the agreement, LBG and Betches will drive engagement to Peacock's unscripted television programming...

In this episode of Yeah, That's Probably an Ad, presented by Ally, community editor Luz Corona sits down with Andrea Brimmer, chief marketing and PR officer at Ally Financial. They discuss Ally's transformative 50/50 pledge to invest equally in men's and women's sports media, the challenges and successes along the way, and how this initiative...

CMO tenure is declining with a median life cycle of about 28 months. But two years is exactly when brand marketing gets exciting, making it a disappointing time to say goodbye. This high turnover comes down to two types of movement. The first is when CEOs and boardrooms are preoccupied with KPIs that don't necessarily...

On Feb. 17, as former President Donald Trump prepared to face 34 felony counts in his hush money trial in New York, he found time to head to Philadelphia to attend Sneaker Con. And there, standing at the podium, he announced the launch of his new Trump-branded sneakers. Price: $399. The Never Surrender hightop in...

At 15 years old, Kickstarter has helped various projects and creators secure funding to get off the ground. Success stories include the Fidget Cube, "slow news" platform Tortoise and Issa Rae's Awkward Black Girl series. To mark its anniversary and showcase its role in culture, the brand invested in its first out-of-home campaign designed to...

It's Always Sunny in Philadelphia character Mac, played by Rob McElhenney, had a long-running obsession with now retired Major League Baseball player Chase Utley. The show's running joke has since developed in real life, with Utley and McElhenney becoming friends through the show. But that could all come to an end if Mac chooses a...