That may sound strange coming from a guy who earns his living helping lawyers publish their book, but I believe it with all my heart.  In today’s overcrowded marketplace, being seen as “the expert” by having your own book is a given. The question is not, “Should I have a book?” (You definitely should.)  The question is, “What’s the best way...

If you have a website for your firm—and if you don’t, stop reading this right now and go get one!—you’ve likely gotten some sales emails from companies claiming your website is too slow and at risk of penalty from Google. That’s BS. Second, these sorts of sales emails tend to work on people because they don’t truly understand what...

Conferences and in person networking events are back. Time to polish your skills so you may expand your circle of contacts, whether at an industry event or a bar association meeting. Use these 25 tips to help you build better connections at any event you attend. Advance planning will improve your execution for some tactics, while other tips...

Your law firm’s website is a valuable marketing tool. It’s your digital business card, your digital office space, and the first impression your firm makes with the vast majority of people who seek you out. While the main goal of your website should be that it communicates who you are and how you help your community, it should also convert...

In the coming weeks, you’re going to see a revival of this blog. New contributors. New content. All designed to help the small firm marketer get the results they want. If there’s an aspect of your firm’s marketing you want to learn more about, get in touch with us and let us know! We’re excited for this new chapter in...

Sleep. We all know it’s important. But, there is so much to do and no time to do it. Where do we steal the time? From our sleep, right? We tell ourselves that we can function on 6, 5, or 4 hours of sleep. We’re kidding ourselves—we can’t. Watch Matt Walker’s TedTalk and you may say YIKES as I did! When you prioritize your time, sleep will be moved to...