With little fanfare, the inaugural Twitter chat, PPCChat, occurred on Tuesday, April 5th, 2011. A handful of PPC specialists answered questions about account structure, keywords, and ad copy. Though the group was small, a foundation was built upon which the PPC community could discuss and debate all things PPC. Nearly six and a half years later, the...
This week Matt Umbro (@Matt_Umbro) hosts the first PPCChat of 2017 with a great question set titled “Integrating Pay-Per-Click With Other Channels.” The following is the transcribed Streamcap from the live chat: Q1: At this point, do you include some sort of attribution in your reporting/client meetings? Why or why not? Yes but only as it applies...
This week Matt Umbro (@Matt_Umbro) hosts the last PPCChat of 2016 with a great question set titled “PPC In 2016.” The following is the transcribed Streamcap from the live chat: Q1: What was the biggest PPC story in 2016? Why? ETAs – because everyone doing search can use them (unlike many features) and b/c of great performance. – Melissa Mackey (@Mel66)...
This week Dallas Stevens (@DDP_PPC) hosts PPCChat in place of Matt Umbro (@Matt_Umbro) with a great question set titled “Excel And Pay-Per-Click.” The following is the transcribed Streamcap from the live chat: Q1: Where does Excel provide the most value for you in PPC? For me, it Makes data mining so much more efficient and expidites tasks of repitition....
This week Matt Umbro (@Matt_Umbro) hosts PPCChat with a great question set titled “PPC Account Reorganizations.” The following is the transcribed Streamcap from the live chat: Q1: When taking over an account, how do you determine if a reorganization is necessary?PPC Account Reorganizations Performance is the biggest thing. Is the account setup to...
This week Matt Umbro (@Matt_Umbro) hosts PPCChat with a great question set titled “Effective Strategies For B2B PPC Marketers.” The following is the transcribed Streamcap from the live chat: Q1: In the B2B landscape during this time of year, where are your efforts/action items focused? Why? Our business is not seasonal, so we are not focused on...
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