The internet is full of slightly different variations of the same advice for how to increase organic leads — identify your target audience, choose high volume keywords, include video, etc.  These are all fine tactics, but we’ve found that all of this advice is based on a fundamental strategic flaw: it’s focused on increasing traffic, with the...

A B2B blog strategy clearly defines the who, what, why, and how of your blog:  Why do you have a blog? Is the intention to drive high-quality leads or traffic? (Despite common misconceptions, driving tons of traffic doesn’t automatically guarantee that any of that traffic will turn into quality leads.) What type of strategy will...

When people talk about outsourcing content creation, we’ve noticed they typically fall into one of two buckets: Bucket #1: They want to use content as a marketing channel that drives increased traffic, leads, and sales (i.e. what our agency would traditionally refer to as content marketing). Bucket #2: They want to use content as...

Many of you may not know this, but we started Grow and Convert with a public challenge: Can we grow our site to 40,000 users/month in six months? (You can read that piece here.) There were two main reasons behind launching this challenge and setting this goal: We were unknown entities in the content marketing world. We thought...

Our following research takes a deep dive into the financial landscapes of the Fortune 500 global companies list, unraveling the intricacies of their profitability and disparities between U.S. and international counterparts.  In the fiscal year ending March 31, 2023, the top 500 companies amassed a staggering $41 trillion in revenue, yielding...

In our experience, the content creation process used by most brands, agencies, and freelance writers is flawed, which is why many companies struggle to produce high quality content that they’re actually proud of and feel is a good representation of their brand. The flaws of the typical process, which we’ll discuss below, stem from issues related...