Most discussions around bottom of funnel (BOFU) marketing are about tactics to use, such as:  Personalized email campaigns Retargeting ads Demos Limited time offers or discounts, etc. While these are all useful and have their place, there are two issues with labeling these ‘marketing strategies’: They...

We’re an SEO-focused content marketing agency that handles the entire process of keyword research, content writing, optimization, publishing, link building, and analytics for B2B and B2C brands across different verticals. To do this, we conduct extensive interviews with product and sales experts on your team to deeply understand your product...

Test-form

SERP (search engine results page) analysis refers to analyzing the top results on Google (typically the first page) for a given search query to figure out what it will take to rank for that keyword.  From what we’ve noticed, most marketers’ process for SERP analysis looks something like this:  Determine high level intent (i.e., is it...

For the last 6 years, we’ve been using disruption stories as a way to drive conversions from readers that are not actively searching for a solution. What is a disruption story? A disruption story is a story that aims to capture the reason why your business, product, or service exists. Almost every founder starts a business because they...

In our experience, many people talk about “long-tail keywords,” but most companies don’t utilize their full benefits. Specifically, a good long-tail keyword strategy should include two things:  Targeting keywords that are easy to rank for because they have low search volume and therefore low competition, i.e., low keyword difficulty (KD). ...