Teaching businesses how to convert customers from content marketing
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Outsourcing Content Creation: A 5-Step Vetting Process 

When people talk about outsourcing content creation, we’ve noticed they typically fall into one of two buckets: Bucket #1: They want to use content as a marketing channel that drives increased traffic, leads, and sales (i.e. what our agency would traditionally refer to as content marketing). Bucket #2: They want to use content as...

Fri Feb 9, 2024 00:45
Announcing Our Next Public Challenge: Doubling Our Agency

Many of you may not know this, but we started Grow and Convert with a public challenge: Can we grow our site to 40,000 users/month in six months? (You can read that piece here.) There were two main reasons behind launching this challenge and setting this goal: We were unknown entities in the content marketing world. We thought...

Thu Jan 18, 2024 23:01
Most Profitable Companies: U.S. vs. Rest of the World, 2023

Our following research takes a deep dive into the financial landscapes of the Fortune 500 global companies list, unraveling the intricacies of their profitability and disparities between U.S. and international counterparts.  In the fiscal year ending March 31, 2023, the top 500 companies amassed a staggering $41 trillion in revenue, yielding...

Wed Nov 29, 2023 21:32
Content Creation Process: How to Produce Unique Content

In our experience, the content creation process used by most brands, agencies, and freelance writers is flawed, which is why many companies struggle to produce high quality content that they’re actually proud of and feel is a good representation of their brand. The flaws of the typical process, which we’ll discuss below, stem from issues related...

Mon Nov 13, 2023 23:34
The Content Brand Framework: How to Differentiate Your Company with Content

The holy grail for every content team is to have their company be known for the content that they produce. More specifically, brands want to be able to create a narrative that separates them from their competition. Some brands have been able to do this successfully, for example: Drift was able to separate itself from all of the other “chatbots”...

Fri Nov 10, 2023 03:15
How to Outrank Your Competition on Google: A 3-Step Process

It’s very common for companies to do search engine optimization (SEO) for months or years, and still not rank for any of the keywords they want to target.  In some cases, they’re not sure why they’re not ranking. In others, they attribute the issue to factors such as having a lower domain rating than their competitors, or not having enough budget...

Mon Oct 30, 2023 23:53

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