Teaching businesses how to convert customers from content marketing
In our sales calls with many companies and on Twitter, we’ve heard a common complaint that it’s hard to find high quality blog writers. I have been trying to hire a content person for months now. 100s of applicants. All suck. People have portfolios with lame ass mediocre articles. Is it that the average writer just sucks – or no one has asked...
2w
Note from Devesh: Brandon is a member of our content marketing course (and community). He applied the process we teach to one of his clients, showed up to our monthly Live Q&As, shared his plans, got our feedback, applied it, and got amazing results. So we asked him to write about them in this post. Enjoy and ask us any questions below in the comments...
Dec 2020
If you talk to content marketers at SaaS companies (both in-house and other agencies), almost everyone will tell you that you need to focus on top of the funnel content first. Why? Because most marketers assume everyone starts at the top of the funnel and slowly makes their way down the funnel via nurturing and more content. The logic typically sounds...
Sep 2020
When CognitiveFX (a concussion treatment center based in Provo, Utah) reached out to us last year to do their content marketing, we were unsure if we’d be able to help them. There were a number of reasons why we thought that they might not be a good fit for us or our process: They were a B2C (business to consumer) company and historically we’d...
Jul 2020
For most people, scaling a digital agency in the late 2000s was a fool’s errand. Due to the Great Recession, the economy had tanked and the future looked bleak. But for Nii Ahene and his partners, 2007 turned out to be a perfect time. Nii was in the midst of a promising new career with eBay. He was content with his first gig right out of UC Berkeley....
Apr 2020
In September of 2017, a few months after announcing we were starting our agency, Leadfeeder signed with us as our fourth client. At the time, our content marketing strategy was heavily based on stories. These were growth stories, marketing stories, business stories and narratives where people had done things of interest to the target customer. Here’s...
Mar 2020
We often get asked the question, “When doesn’t content marketing work for your clients?” Devesh and I have been thinking about this question a lot lately and having looked back through all of the clients that were challenging to work with (or didn’t lead to successful outcomes), the common theme is that they’re always early stage companies. We define...
Feb 2020
Our content distribution strategy has always been the same: know who your customers are, find out where they hang out online and get the content in front of them. However the tactics that we use to accomplish this have changed a ton since we’ve started our site and our agency. When we started our site back in 2015, the main distribution channel that...
Jan 2020
Lately I’ve been evaluating tons of freelance writers, reading more portfolio pieces than I can count, editing a bunch of client pieces, and helping multiple new writers understand how to write a good blog post. This means I’ve been reading a lot of blog posts in the past few months. First, I read candidates portfolio pieces. Then for writers who...
Oct 2019
One of the top questions we get asked on our sales calls is “how long does content marketing take to work?” Most people have probably read answers online, or heard from agencies or in-house marketers something like: “it takes 3 months, 6 months or even a year before content marketing will work.” The truth is: you shouldn’t listen to some random figure...
Sep 2019
Subscribe to RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters! Get unfiltered news feeds or filter them to your liking.
Get Inoreader