Most Companies Measure Content Marketing ROI Incorrectly. Here’s Why (and How to Fix It).

Whether you’re doing content marketing in-house or as an outside consultant, you’re inevitably going to have executives (or whoever’s in charge) ask you, “What’s our ROI from content?” Or, if you’re just beginning your content marketing efforts, “What can we expect our ROI from content to be?” Over the last 5 years of doing content marketing for over...

2d

SEO Content Writing: A 5-Step Process You Can Follow

A lot of companies and marketers we talk to ask us how to hire writers or improve their “SEO writing” or content writing. Many of them aren’t in a position to work with us as an agency client, so they’re trying to improve their writing processes themselves. While we’ve written a lot about hiring writers (albeit our process has changed since...

3w

How Long Does It Take to Rank on the First Page of Google?

In 2019, we wrote an article to answer the question: How long does it take for content marketing to work? In it, we showed traffic and conversion data from three different clients. The goal was to answer that question by studying a few examples (since there are no hard and fast answers to a question like that). That post has been really useful...

Dec 2021

Scaling SEO traffic from 920 to 14,577 Sessions in 6 months: Circuit Case Study

Over the last year, we’ve worked with some companies that have younger domains, and we’ve come up against some challenges that we hadn’t had before with previous clients. Specifically: It’s taken longer to get blog posts ranking anywhere on the first 10 pages of Google (we normally see rankings within the first few months) ...

May 2021

Why Fully Outsourcing Blog Writing to Freelance Writers is Flawed

In our sales calls with many companies and on Twitter, we’ve heard a common complaint that it’s hard to find high quality blog writers. I have been trying to hire a content person for months now. 100s of applicants. All suck. People have portfolios with lame ass mediocre articles. Is it that the average writer just sucks – or no one has asked...

Apr 2021

Grow and Convert Course Review: How I Grew Keeper Tax’s Pageviews By 400% In 3.5 Months

Note from Devesh: Brandon is a member of our content marketing course (and community). He applied the process we teach to one of his clients, showed up to our monthly Live Q&As, shared his plans, got our feedback, applied it, and got amazing results. So we asked him to write about them in this post. Enjoy and ask us any questions below in the comments...

Dec 2020

SaaS Content Marketing: Why You Should Focus on Bottom of the Funnel First to Drive Signups

If you talk to content marketers at SaaS companies (both in-house and other agencies), almost everyone will tell you that you need to focus on top of the funnel content first. Why? Because most marketers assume everyone starts at the top of the funnel and slowly makes their way down the funnel via nurturing and more content. The logic typically sounds...

Sep 2020

B2C Content Marketing: How We Grew a B2C Blog to 70,000 Pageviews in 14 Months

When CognitiveFX (a concussion treatment center based in Provo, Utah) reached out to us last year to do their content marketing, we were unsure if we’d be able to help them. There were a number of reasons why we thought that they might not be a good fit for us or our process: They were a B2C (business to consumer) company and historically we’d...

Jul 2020

Scaling a Digital Agency: The Tactics CPC Strategy Used to Grow During an Economic Downturn

For most people, scaling a digital agency in the late 2000s was a fool’s errand. Due to the Great Recession, the economy had tanked and the future looked bleak. But for Nii Ahene and his partners, 2007 turned out to be a perfect time. Nii was in the midst of a promising new career with eBay. He was content with his first gig right out of UC Berkeley....

Apr 2020

SaaS Content Strategy: How We Scaled Leadfeeder’s Signups to Over 200/month

In September of 2017, a few months after announcing we were starting our agency, Leadfeeder signed with us as our fourth client. At the time, our content marketing strategy was heavily based on stories. These were growth stories, marketing stories, business stories and narratives where people had done things of interest to the target customer. Here’s...

Mar 2020