How to Create a Content Marketing Strategy: A 5-Step Guide

After 5+ years of running our agency and writing in-depth articles about the nuanced details of content marketing (content writing, SEO, content promotion, content attribution, measuring ROI, etc.), we’ve decided to take a step back and discuss content marketing strategy at a high level for people and companies who are just dipping their toes into learning...

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Why We’re Repositioning G&C as an SEO Agency

From the very first day Benji and I founded Grow and Convert (G&C), we have associated the entire brand with the term “content marketing.” We initially started G&C as a content marketing educational site. We tried — and failed — to sell corporate content marketing training, which led us to eventually launch the content marketing agency that...

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SEO Keyword Strategy: How to Prioritize Based on Buying Intent to Drive More Conversions

For the vast majority of businesses, the goal of doing search engine optimization (SEO) — which we define as the process of optimizing pages on your website to rank for valuable keywords — is to generate meaningful increases in revenue. And in our experience doing SEO for dozens of companies over the last 5 years, the most efficient and effective way...

Dec 2022

Why We’re Adding Paid Search Management to Grow and Convert’s Services

In the 7 years since starting Grow and Convert, we’ve made one thing extremely clear: search intent matters. We coined the term “Pain Point SEO” with the intention of proving — via many case studies — that a keyword strategy which focuses on high-intent keywords produces more leads than a traffic-focused keyword strategy. But an obsession with traffic...

Nov 2022

SaaS SEO Strategy: A 5 Step Process to Drive Signups and Traffic

We define SaaS SEO strategy as the process of selecting keywords that indicate people are looking for (or need) your product, and then creating content (or optimizing existing website content) to rank for those keywords. Over the past 5 years running our agency, we’ve helped to create and implement SEO strategies for dozens of SaaS businesses and acquired...

Nov 2022

How to Create a Successful SEO Content Strategy: 2 Factors That Are Often Overlooked

In our experience, a good SEO content strategy includes (1) deciding what keywords you will target and (2) developing a content plan to rank for those keywords. But over the last 5 years of running our agency, we’ve learned that most companies make a critical mistake with each of those two parts above (keywords and content), specifically: 1. Poor...

Oct 2022

SaaS SEO Agency: How to Scale SEO as a Marketing Channel

From talking to dozens and dozens of SaaS businesses, it’s clear that marketers at those companies know that investing in SEO can give them really nice long-term ROI. Specifically, if you can rank in the top three results for searches related to your product, you can get a reliable stream of traffic from very qualified prospects, and likely drive a...

Oct 2022

How to Evaluate the Best SaaS Content Marketing Agencies in 2022

We’ve been running our content marketing agency, Grow and Convert, for over 5 years now. In that time, we’ve worked with dozens of SaaS clients and talked to countless more. From these conversations, we now have a good sense of what SaaS companies are looking for in content marketing agencies, what they’re disappointed by in the ones that don’t work...

Sep 2022

How to Do B2B Content Marketing without Domain Expertise

In our sales meetings with prospective clients, we frequently face one recurring objection from people that operate in extremely specialized or technical niches. They’re already bought into our whole approach to content marketing (ranking for bottom of the funnel pain point-related terms, getting the right customer-content fit, recognizing the value...

Aug 2022

How to Create a Keyword Strategy for a New, Innovative Product

We’ve talked in many of our past articles about the core of our content marketing philosophy: Target bottom of the funnel keywords — the terms people who are actively shopping for your product are already Googling — because those lead to more demos, trials, and form submissions than your typical top of the funnel, “awareness” type content marketing....

Aug 2022