Coca-Cola ads typically focus on the joy of drinking a cold soft drink, but the brand's latest campaign tosses the beverage aside in favor of other happy moments. Three spots, developed by WPP Open X and led by agency David Miami, capture the drink spilling out of the brand's iconic glass bottle. Moving backwards and...

Disney Advertising struck a deal with Walmart Connect that allows advertisers to target Disney's streaming portfolio, including Disney+ and Hulu, using Walmart's shopper data, the companies announced today. In addition, Disney is joining Walmart's Partner Lab, a group of connected TV and social platforms that the retailer works with to test new ad formats...

The quick-service restaurant business is a sprawling, dynamic space, expected to grow to nearly $1.47 trillion by 2028 at a compound annual growth rate of 6%. It's a highly competitive category, with more than 420 brands spending more than $3.3 billion combined in yearly advertising. In this environment, QSR brands need to innovate and offer...

Generative artificial intelligence models are only as strong as the data they are trained on. However, much of the high-quality, human-created data available on the open web needed to train all these models is either copyrighted or tainted by racial biases and misinformation. AI firms are negotiating million-dollar deals with publishers or resorting...

The team at Wieden+Kennedy has a single mission: to use creativity and influence to change the world and impact culture. For John "JP" Petty, global executive creative director at the shop's creative social studio, Bodega, this magic can only happen when the right client is on the other side of the table. In this week's...

Meta introduced new products today that let advertisers use generative AI to create images and text. As artificial intelligence becomes more foundational to how marketers approach their jobs, Meta wants to maintain its reputation for being a one-stop easy button for brands. The social network will offer the capability for brands to upload existing creative,...