In this episode of The Speed of Culture, host Matt Britton is joined by Maureen Polo, head of direct to consumer at Reese Witherspoon's media company Hello Sunshine. They discuss how to leverage technology for human-centric storytelling, the growing influence of AI in content creation, and the pivotal role of consumer insights in shaping media...

The Golden State Valkyries won't take the court as the newest WNBA franchise until 2025, but their brand goes to work today. On opening day for the Women's National Basketball Association, Golden State Warriors svp of marketing Amanda Chin unveiled the name and logo of the Golden State Valkyries--the first new WNBA franchise since the...

There's bad news for onlookers betting that the 2024 WNBA rookie class won't transfer their marketability to the pros: The league, broadcasters and sponsors already confidently support Caitlin Clark, Angel Reese and others. If anything, Clark's momentum has only increased since her record-setting college scoring and viewership at Iowa ended with the...

Stephanie McCarty has been a chief marketing officer for a little over five years, but the job she has today isn't the same one she took in 2018. "I feel like I play marketer part of the day, chief financial officer part of the day and chief technology officer part of the day," said McCarty,...

Four years of consolidation completely reshaped Stagwell's media offering, leaving Assembly the group's only standalone media agency brand. When Valerie Davis became the shop's North America chief executive in 2021, Assembly was fresh off a merger with its former sister agency, ForwardPMX. Now that it had a bigger workforce, Assembly had to reshape...

ADWEEK's Media All-Stars represent the changing face of media, from small, independent agencies to integrated networks and international clientele. As AI continues to influence media buying and the industry overall, these stars are making the best of the technology and finding new ways to help clients maximize their dollars and gain market share. For...