Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement.Why isn’t it just about developing awe-inspiring content anymore?Creators worldwide publish about 500 minutes of video to YouTube, 116 blog posts, 1,099 Instagram posts, and six new websites per second.And don’t even get me...

What’s a struggle that marketers and creators have in common? Finding new and engaging social media content to post. And let's face it, creating every piece of content from scratch isn’t always doable, especially when you’re short on time and budget. Even if you had an all-seeing eye, easy access to a ton of great content exactly when you need it just...

Sprout Social is a great social media tool for social media managers or creators lucky enough to have the budget. But it's on the pricier end, at $249 ($199 if you pay annually) per user per month. It’s no doubt money well spent for large social media marketing teams at enterprise companies, but marketers at smaller companies or creators will have to...

Anyone who has worked in client services knows there’s often an expectation to be available for your clients at any hour of the day, no questions asked.Having spent many years in PR and communications, I once internalized this norm. I thought that serving clients effectively required being hyper-responsive and available at all times, even if I was over...

With over ten years of social media expertise, freelance social media consultant Val Razo often hears from small businesses that they lack social proof. In this article, Val explains the importance of social proof and shares tips on how small businesses can encourage social proof on Instagram.At the beginning of my social media marketing career, when...

If you’re not an experienced content creator, it might be difficult to determine the best length for Instagram Reels to get the best results. And knowing the ideal number isn’t everything – your metrics might tell you something entirely different.In this article, we explore everything you need to know about the ideal length of Instagram Reels and other...