Museums curate works of art. We marketers curate digital content.Though our link shares may not be artistic contributions, the idea of curation is at least the same at museums and online: We’re all seeking only the best material to pass along to our patrons, customers, fans, or followers.Finding and sharing exquisite content has never been more valuable....

If you’re anything like me, your Gen Z sister is posting on TikTok, your mom is a religious Facebooker, and you spent your (Millenial?) time context-switching between Instagram and LinkedIn. You probably miss things that they share if they don’t make it to the family WhatsApp group (if you have one of those, thoughts and prayers). But what if you could...

When I launched my kids’ spa party bus, Luxe Gather, in 2022, it felt especially challenging given my business is fairly niche and a new concept to many. I knew that building brand awareness would be critical and that showing off the party bus experience would be valuable to help parents get a tangible sense of what we offer.Given these goals, building...

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement.Why isn’t it just about developing awe-inspiring content anymore?Creators worldwide publish about 500 minutes of video to YouTube, 116 blog posts, 1,099 Instagram posts, and six new websites per second.And don’t even get me...

What’s a struggle that marketers and creators have in common? Finding new and engaging social media content to post. And let's face it, creating every piece of content from scratch isn’t always doable, especially when you’re short on time and budget. Even if you had an all-seeing eye, easy access to a ton of great content exactly when you need it just...

Sprout Social is a great social media tool for social media managers or creators lucky enough to have the budget. But it's on the pricier end, at $249 ($199 if you pay annually) per user per month. It’s no doubt money well spent for large social media marketing teams at enterprise companies, but marketers at smaller companies or creators will have to...