Have you scrolled through Instagram today? Checked your email? Googled something? Chances are you saw at least one promotional message on one of those platforms. More likely, you’ve seen multiple. Most of us spend significant time online, whether on our phones, tablets or computers. And it only makes sense for brands to meet us where we are. Digital...

It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. Brand partnerships aren’t...

Reddit is more than just a social platform—it’s community forum meets social media. If you’ve got a question—about anything at all—chances are someone answered it on Reddit. Redditors use the platform in multiple ways, from news aggregation to soliciting and sharing honest opinions without a marketing agenda. You won’t find paid influencers here. Instead,...

In the rapidly evolving landscape of social media, Snapchat stands out as a vibrant platform, particularly beloved by younger audiences. With 422 million daily active users worldwide, there’s a relevant potential audience worth your brand’s pursuit. But what’s the best way for brands like yours to use the app? Snapchat’s distinctive features and authentic...

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Each of these communities is unique, yet they all contribute to one shared college experience. Addressing the needs and interests of multiple audiences calls for a commitment...

If you can believe it, Sprout recently celebrated its 14th anniversary. Thinking back on what social media looked like in 2010—Pinterest and Instagram had just launched, Vine and Google+ weren’t even around yet—it’s safe to say our industry has endured more than one evolution over the last few years. Through that time, our north star has always been...