In the rapidly evolving landscape of social media, Snapchat stands out as a vibrant platform, particularly beloved by younger audiences. With 422 million daily active users worldwide, there’s a relevant potential audience worth your brand’s pursuit. But what’s the best way for brands like yours to use the app? Snapchat’s distinctive features and authentic...

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Each of these communities is unique, yet they all contribute to one shared college experience. Addressing the needs and interests of multiple audiences calls for a commitment...

If you can believe it, Sprout recently celebrated its 14th anniversary. Thinking back on what social media looked like in 2010—Pinterest and Instagram had just launched, Vine and Google+ weren’t even around yet—it’s safe to say our industry has endured more than one evolution over the last few years. Through that time, our north star has always been...

The beginning of the millennium marked the dawn of modern internet culture. For the first time, ordinary people could create loyal global communities and have mainstream influence. Bloggers began generating revenue streams from brand deals typically reserved for celebrities. As these creators migrated to social media, influencer marketing became ubiquitous...

You’re in a meeting with senior executives and stakeholders and they ask you to quantify your team’s performance across social channels and accounts. You also need to explain how your performance influences company goals. Sounds familiar? You know raw social analytics is complex, and sharing it with people who have limited hands-on-the-keyboard social...

If you haven’t been minding your TikTok metrics, now’s the time to start. Especially as the app booms as a brand discovery and shopping channel. From organic and paid promotions to influencers and Shop, tracking TikTok analytics is a must-do for marketers. The problem? Content moves fast on TikTok and the algorithm demands a high volume of videos....