WPP has unveiled one of the first fruits of its dive into AI in Cannes, the not terribly originally-named Production Studio. The AI-powered studio, developed with WPP production company Hogarth, uses the NVIDIA Omniverse development platform and OpenUSD for generative AI-enabled 3D workflows. The full launch follows a pilot exercise with clients including...

Can the UK put in a good team performance at Cannes this year? The country has slipped to third position behind France (the US is top) in the WARC rankings, so the UK Advertising Exports Group (UKAEG) is working to boost the UK’s reputation, with help from VCCP. This poster highlighting the UK’s 2023 tally … The post Three Lions or Gold Lions? VCCP...

Sir Jim Ratcliffe is a busy bee. The Ineos billionaire (Ineos is the old BP industrial chemicals business) is attempting to revive Manchester United (he owns a minority share) and this week sees the global launch of the Ineos Grenadier, his rival to Land Rover’s celebrated Defender. Wonderhood Studios is in the ad chair with … The post Ineos Grenadier...

You’d think the far-right surge in the European elections, racist and misogynist fervour escalating on social media and the possibility of Donald Trump coming back into power would be enough to make business and brand leaders at Cannes look on DEI with fresh urgency. But marketers are getting quieter on the subject. The world is … The post Jane Austin...

On the first day of the Cannes Festival, the judges awarded Grand Prix in five categories, with two in outdoor. Outdoor LOLA Mullenlowe for Magnum Ice Cream “Find Your Summer” and Colenso BBDO, New Zealand, for “Adoptable” by Pedigree, which turned pet food ads into missing dog notices. Uncommon’s “Windows” campaign for BA won a … The post At a glance:...

This AI effort from Publicis featuring tech bosses and a few agency types seems to have annoyed the latter. WPP’s Mark Read and Rob Reilly appear. So did BBDO’s Andrew Robertson and FCB’s Susan Credle until they demanded otherwise. As far as we know Publicis hasn’t heard from Elon Musk, Mark Zuckerberg, Sam Altman and … The post Second Publicis AI...