Somebody had to do it: Adidas has used The Beatles’ “Hey Jude” as the soundtrack to an ad about Jude Bellingham. Can the 20 year-old midfielder take a sad song and make it better? Former England players like David Beckham, Frank Lampard and Ian Wright are hoping he can. So are Stormzy and a whole … The post Hye Jude, no pressure. Adidas puts England...

Elsa Rakotoson (founder, executive producer) and Stan Bertin (executive producer) at Paris creative agency Frenzy, which has worked with clients including Sephora, Lacoste and Dior. Micheal CeraVe / Ogilvy Stan : For the laugh. I love the stupidity of this great idea, in a good way I mean. Michael Cera’s offbeat humor is unique. Also, … The post Top...

KFC’s new campaign shares a simple message. When AI, the cost of living, extreme weather, online trolls, shrinkflation and politics make the world an uncertain place, KFC wants us to know that there’s one thing we can rely on: chicken. It’s all brought to us in Mother’s inimitable style. Michael Jackson’s “Thriller” meets T-Mobile’s “flashmob”, … The...

Football makes cynics of most of us with its endless wrangles, unspeakable owners and relentless pursuit of money over glory (or even sport.). Budweiser is a brand that also divides opinion from time to time but they’ve scored with this one for the Euros. Geoff Hurst is the only survivor of England’s 1966 World Cup … The post Budweiser finds the right...

I always feel like bowing down and kissing the feet of those campaigns that entertain on scale. Those seemingly silly ideas that have been properly followed through. Because silly is a tough sell. Harder than emotional and inspirational. Even harder than revolution and anger. Asking serious marketing people, at serious companies, to pump serious time...

Top Tips for Cannes Victoria Bitter – England Bitter Whatever you think about Jonny Bairstow’s controversial dismissal at The Ashes, this is a simple, fun and memorable idea that tapped into the moment perfectly. Victoria Bitter – you’re more than welcome to send us a ‘slab’ of VB. Stok’d – Next to Stok’d Clever. Irreverent. … The post Specsavers...