Media agencies usually pay publishers on behalf of their clients, but not at the independent shop, Acadia. Its leader, Jared Belsky, has convinced 98% of the marketers he works with to pay suppliers directly, instead of entrusting that to his agency. Belsky, who once led Dentsu's 360i (now part of Dentsu Creative), told ADWEEK that...

Crafting a larger-than-life narrative spurred by down-to-earth characters is one of director Kathryn Bigelow's trademarks as a filmmaker. Teaming up with Xfinity, Bigelow and her team have brought that lens to a touching reunion story among Air Force veterans ahead of Military Appreciation Month. Showing the way technology can help people forge and...

Advertisers on Vizio can now buy ads to run when viewers hit pause, when the screen idles and on the smart TV's home screen. Those new ad formats, which the connected TV maker is announcing today during its 2 p.m. ET presentation at the 2024 NewFronts, are part of Vizio's fourth annual appearance at the...

The city-based podcast and newsletter media company City Cast is on pace to generate $3 million in revenue and expand into its twelfth and thirteenth markets this year, according to founder David Plotz. The company is not profitable, and the revenues are relatively small for an 80-person outlet. But the figures also reflect substantial growth...

When Google said this week it will delay the deprecation of third-party cookies in Chrome for the third time, it cited the need to give the U.K.-based Competition and Markets Authority sufficient time to review the cookie-replacement tools it's developing. These tools are called the Privacy Sandbox and the CMA, a regulatory body that must...

Though NFL Draft viewership is lower than the league's usual standards for games, many sports would love to have a fraction of the audience that tuned in on Thursday to see Caleb Williams go to the Chicago Bears with the No. 1 pick. In 2023, the National Football League welcomed 11.29 million viewers to its...