Mixpanel + Iterable: How to drive retention and customer loyalty with the right growth stack

Ryan is the Senior Content Marketing Manager at Iterable, the growth marketing platform that maximizes lifetime value by enabling you to create better experiences for—and deeper relationships with—your customers. In a world rife with product parity and seemingly unending consumer choice, what is it that separates the great brands from the good ones?...

2d

Best of #WhatsNewWednesday: the year’s most popular product upgrades

Here at Mixpanel, we aim to listen to our customers just as we encourage you to listen to yours. That’s why we shipped 92 product upgrades this year alone—and highlighted many of our favorite ones on our social media channels via our popular #WhatsNewWednesday series. While these product enhancements range from large to small, they all aim to make...

4d

Introducing the Mixpanel Collective Technology Partner Program

Continuously delivering digital products and experiences that users love is no easy task. It requires breaking data out of silos and making it accessible; navigating an exponentially crowded tech landscape to choose the right tools; and equipping all teams with the right data to understand and influence user behavior. Product, marketing, and...

Oct 2020

Avoiding data fallacies and biases: Simpson’s paradox and the importance of segmenting data

There’s no debating that data is essential for creating an effective product strategy. And yet, many fail to account for common statistical paradoxes that can result in misleading insights—and have real business consequences. To kick off our series on avoiding fallacies and biases in data, we’re talking about Simpson’s paradox and the importance of...

Oct 2020

Collection, analysis, action: A beginner’s guide to the product stack

This post is written by TWG, a product consultancy specializing in modern application development, data engineering, and product growth. Since 2002, they have helped both scale-ups and large enterprises achieve their conversion, engagement, and retention goals. Simply put, data is at the core of good product management. But making the...

Oct 2020

Q&A with Beth Toland, Head of Experience Research at Asana, on collaborating with product teams and driving product strategy

In August, one of our favorite innovators, Beth Toland, Asana’s Head of Experience Research joined us for an exclusive live AMA (Ask Me Anything) on building great experiences through understanding. Having received far more questions than she could answer in a single session, Beth is back by popular demand to share her expertise on collaborating closely...

Oct 2020

Metrics that matter to Viber: A formula to meaningfully measure active users

With some 260 million monthly active users, Viber messenger is the world’s number-three messaging app. Idan Dadon, Product Manager at Viber, is in charge of building a data-driven culture at the company and mentors PMs in working with the right frameworks, making the right decisions and building a product strategy that is built for growth. He speaks...

Sep 2020

Accessible design and the quest for “objectively good” colors in charting

A few weeks ago we introduced 12 new charting colors in Mixpanel, with some additional considerations for vision accessibility. In this post, I walk through our process for choosing these colors, and why it matters to your experience as a Mixpanel user. Let’s go! The colors we had in Mixpanel…existed, but that doesn’t necessarily make them good....

Sep 2020

The Guide to Product Analytics is here: Behind the scenes

We just launched the first edition of our Guide to Product Analytics, a book of questions and answers from 25+ product leaders at some of the world’s most successful brands. Click here to get full access to the guide, analytics worksheets, and video tutorials that will help your whole team master the foundations of product analytics. GET THE...

Sep 2020

Metrics that matter to Tata Sky: KPIs to measure the success of digital content

As Senior Vice President of New Product Development at Tata Sky, a Mumbai-based direct broadcast satellite service provider and joint venture between Tata Sons and TFCF Corporation (formerly known as Twenty-First Century Fox, Inc.), Vinati Malik is responsible for driving innovation in product features, and enhancement in customer engagement and experience....

Aug 2020