Blog – Mixpanel

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How self-serve product analytics empowers teams to be data-informed (insights from ZipRecruiter, GoDaddy, RingCentral, and more)

Almost every company strives to be data-informed, which can lead to a tendency to collect product data in droves. But, too often, only a select few are given the ability to actually distill product data into real insights. What’s with this data gatekeeping? For starters, data isn’t always easily accessible to those who need it. Engineers, product...

New in Mixpanel: limitless segmentation with Lookup Tables

Product people love data. It gives us the confidence to make all kinds of decisions. With data, we can secure resources to build a feature, launch in new markets, or even change that lime green icon to mint green…. Anything is possible. But when these often critical decisions are based entirely on the data we have, versus the data we need, we might...

Mixpanel partners with Census to bring product analytics to the modern data stack

We’re thrilled to release an integration with Census that makes any major cloud warehouse the data source for Mixpanel. Whether you use Snowflake, Google BigQuery, Amazon Redshift, Postgres, or Databricks to store your event data, you can sync that same data to Mixpanel. No separate SDK or pipelines required; just a couple lines of SQL in Census. ...

Freshpaint + Mixpanel: Powerful precision tracking meets codeless implementation

Product analytics tools help teams understand mission-critical metrics so they can transform data into actionable insights that improve the user experience.  But before you can use a product analytics tool with your own data, you need to send the data to it. Usually this involves implementing a tracker, which looks something like this: ...

International Women’s Day: Reflections from female leaders in product & tech

As with many roles in the tech industry, there’s been a stubborn gap in female representation in product. According to TechTalent Charter, women make up only 19% of the tech industry and only 37% of UX and product roles. Another report by ProductPlan independently confirms women account for just 37% of product manager roles. For an industry that...

What 14 startup investors & advisors taught us about chasing (and finding) product-market fit

Table of ContentsThe problem with defining product-market fitIn search of quantitative indicators of product-market fit6 things about measuring product-market fit1. Nothing matters more than retention2. But there are other indicators along the way3. With that in mind, product-market fit is a spectrum4. Every business is unique, and metrics frameworks...

Shreyas Doshi on choosing, refining, and tracking product metrics 

Why do smart product teams often build products with mediocre or no impact?  Often, the answer is found in the discipline with which a product team measures the product.  Choosing your metrics: metrics categories When selecting your metrics, you’ll want to consider a few different categories. These categories cover multiple granularities and perspectives...

We increased the data limits of our Free Plan by 100x and re-thought our online pricing strategy. Here’s why.

TL;DR: we recently released an all-new Free Plan with up to 100K Monthly Tracked Users (MTUs), made changes to our pricing curve, and launched a Startup Program to give early-stage companies more runway for growth. Before we get into the details behind our strategy and approach, here’s a quick overview: An expanded data limit on our Free Plan, from...

A primer on retention analytics for product leaders

Test yourself with this word problem: Imagine you’re a product manager responsible for your company’s new “business messaging and collaboration” product. This quarter, you’re tasked with improving user retention in the first 7 days, by 15%. A lofty goal! Your team suggests two ideas: Change onboarding so it nudges new users to invite their team to...

Why we’re sunsetting messaging and mobile A/B testing and focusing on product analytics

Published January 13, 2021 A year from now, on Jan 1, 2022, we’ll remove the Messages & Experiments feature from Mixpanel. This post outlines: Why we made the decision and how you’ll be able to learn more about your users as a result New messaging integrations, including a list of preferred partners offering discounts for getting started ...

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