Insights: Debugging with product analytics

As a product manager, deep-diving into problems like high churn, bugs, and crashes is part of the job. Over the years, I’ve learned that finding solutions to these kinds of problems is a lot like debugging software code: You always want to start with trying to isolate the issue as much as possible by breaking it down into smaller parts. This...

6d

3 updates we’ve made to Dashboards to improve workflows across teams

After 10 years of working alongside product teams, we’ve found the most successful teams are constantly—and collectively—questioning their assumptions, iterating, and sharing their findings cross-functionally. Because of all this, two things product teams prioritize today are workflow and accessibility: “How easily can the various members of...

2w

How to be the go-to engineer for product analytics

Engineers are always looking for ways to differentiate themselves. Not only can niche expertise lock down employability, but it can also catapult one’s career in entirely unforeseen ways. One of those niches that’s become more valuable in recent years: product analytics. As data-driven product development continues to balloon in popularity, so...

3w

The ultimate guide to cohort analysis: How to reduce churn and strengthen your product

Cohort analysis is one of the best ways product analytics can help you both acquire and retain customers.  By digging into actual behavioral data overtime, instead of relying solely on interviews and feedback, you can get a crystal clear picture of a user journey—including where the value moments and roadblocks lay.  With this level of...

3w

Mixpanel Community: Top posts from 2021

As Community Manager at Mixpanel, I get to engage with Mixpanel users on a daily basis.  Honestly, it’s the best. From in-the-weeds guidance on specific integrations to big picture best practices on product analytics, I love the kind of knowledge our members seek out—and what they share in return. If you didn’t know Mixpanel had a community,...

Dec 2021

Andrew Chen on network effects and competing for growth in a rocketing market

The last time we sat down to speak with Andrew Chen, we were inside the offices of Uber, just feet away from the growth team he helped assemble at the rideshare giant. Though much has changed in the few years since then, including Chen parting with the company to become a full-time investor and consultant, the thing that brought us together for our...

Dec 2021

What does it take to be a good product analyst? (No, it’s not a data science degree.)

Good product teams know their users inside and out. They understand how they use their product, how long they stay, why they drop off, which cohorts will monetize, and where they should place their big bets.  They get to know all of this by using data as a strategic asset—because good product teams are made up of good product analysts.Does this...

Dec 2021

Ask an expert: Building a richer customer lifecycle with analytics-tailored user messaging

Good products get their messaging out to users on things like available features and how to access them. But the best products do this with a focus on relevancy, making sure to let the right users know about the right features for them.Joshua Hollander is a Client Success Leader at OneSignal, a user messaging platform and Mixpanel integration partner....

Dec 2021

Insights: Re-build vs. buy—or how to turn a legacy tool into a new data stack

Build vs. buy is one of those “evergreen” debates. When building a data stack and figuring out its respective components, it seems like it’ll never be out of style to ask: Wouldn’t it just be easier to buy? But there’s another, similar scenario that’s much less talked about even though it’s probably equally as important and common: RE-build vs...

Nov 2021

Winning product analytics

In 2009, when Mixpanel was founded, the world was in a period of uncertainty and still facing the Great Recession. Amid a bleak outlook, companies like Slack, WhatsApp, and Uber were founded and began to lay the groundwork for orchestrating major paradigm shifts. It’s no big surprise that from difficulty springs innovation, and while it took many years...

Nov 2021