A modular approach for integrating an analytics platform (like Mixpanel) into your iOS app

Mixpanel is the gold standard for iOS app analytics. And the best way to see how is to try it in your app. Now, I know what you’re thinking. Integrating new frameworks can be work, not to mention risky for introducing bugs (especially if you’re already invested in some other analytics tool like Google Analytics). The good news is, through...

5d

Metrics that matter: Product analytics for the up-and-coming health tech sector

Health tech represents a new way to address everything from personal mental health to the inefficiencies of the healthcare system.  But, without the right level of insight, health tech companies may be overcome by the challenges of growing a niche solution—namely, retaining an engaged user base for a delicate use case.  Our guiding question:...

6d

Ask an Expert: Instamojo’s Head of Analytics on data stack philosophy

As the Head of Analytics at Instamojo, an e-commerce enabler that provides e-commerce solutions to over 1.5 million micro- to medium-sized businesses in India, Ankur Sharma is in charge of all things data—data engineering, strategy, and core data analytics. In this interview, he spoke to us about what’s in Instamojo’s data stack and the philosophy behind...

3w

How to protect customer data while running smarter A/B tests

Data privacy laws are evolving constantly to better protect consumers’ personal information. The GDPR in Europe, the CCPA in California, the LGPD in Brazil—these laws give more data transparency and agency to consumers, while limiting certain data collection practices.  And while increased data privacy is a good thing for all of us, these laws...

Aug 2021

Tristan Handy on the changing face of the data stack

Tristan Handy is the founder of dbt Labs. In this interview, Tristan gives us his thoughts on the data stack of today and the hopefully improved capability and accessibility of tomorrow’s. Ask Tristan Handy what he thinks the future of the data stack will look like and what you’ll get in return is a history lesson. From punch cards and...

Aug 2021

Ask an expert: LinkAja Product and Marketing leaders on bringing teams together to drive growth

With an estimated 83 million people who still lack access to formal financial services, Indonesia has one of the largest unbanked and underbanked populations in the world. Credit card penetration is also lagging at a meagre 0.07 credit cards per capita.  LinkAja was formed in 2019 to tackle this opportunity by providing e-wallet solutions to Indonesia’s...

Aug 2021

How I went from struggling with math to becoming a data and analytics advocate

I’ve struggled with math since high school. It wasn’t that I was incapable of doing simple algebra here and there. My hangup was the topic in general. I always had a hard time applying any real focus on the abstract shapes and concepts with no tangible connection to what I actually cared about. I’m sure this was my dad’s philosophy rubbing...

Jul 2021

Experimentation isn’t an add-on: Why you need a strong A/B testing solution in your data stack

Best-of-breed product analytics solutions like Mixpanel are extremely valuable in that they do the best job at revealing how your users are behaving on your web and mobile apps. After all, getting firm data on where any sticking points exist in your product is the first step to A/B testing improvements. But, to implement that kind of product...

Jul 2021

I’ve helped build 5 startups. Here’s how I use product analytics to cut costs—and headaches.

Product analytics isn’t just a “nice to have” tool to add to your stack of tech solutions that may or not help you grow. In my experience, which is primarily with startups, it can change your whole approach to product development and engineering.  Put another way: I wanted to call this article “How to save money, brain cells, your engineering/product...

Jul 2021

Funnel analysis: How to find and fix conversion problems

Whether you’re trying to measure how effectively you’re acquiring users or trying to make sense of in-product user journeys, funnel analysis is a cornerstone of understanding campaign performance and product health. But before we get ahead of ourselves, let’s take a look at what funnel analysis even is and how Mixpanel can help you make the most of...

Jun 2021