The Guide to Product Analytics is here: Behind the scenes

We just launched the first edition of our Guide to Product Analytics, a book of questions and answers from 25+ product leaders at some of the world’s most successful brands. Click here to get full access to the guide, analytics worksheets, and video tutorials that will help your whole team master the foundations of product analytics. GET THE...

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Metrics that matter to Tata Sky: KPIs to measure the success of digital content

As Senior Vice President of New Product Development at Tata Sky, a Mumbai-based direct broadcast satellite service provider and joint venture between Tata Sons and TFCF Corporation (formerly known as Twenty-First Century Fox, Inc.), Vinati Malik is responsible for driving innovation in product features, and enhancement in customer engagement and experience....

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Why product usage data is the key to unlocking user insights

Today’s digital economy relies heavily on software products that make generating and collecting data easier than ever before. In fact, the total number of publicly available mobile apps is estimated to be around 9 million, with each app generating tons of data on the behavior of each of its users. But, of all the data created across the entire...

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7 Frequently Asked Questions About Mixpanel, Answered

From understanding the analytics landscape to mapping capabilities with KPIs and integrating new tools with your current stack, we know that choosing a product analytics solution can be overwhelming—not to mention, time-consuming. After thousands of conversations with product teams evaluating Mixpanel, we sifted through the data to identify...

Aug 2020

How to build a product that sells itself

If you’ve ever sampled a perfume before buying the bottle, taken a car for a test drive before signing the paperwork, or savored a wine tasting before stocking your basket, you’ve experienced the power of product-led growth. Though the term often brings to mind SaaS heavyweights like Slack, Atlassian and Shopify, the principles at its core are...

Jul 2020

How Asana builds b2b product loyalty through design

Simply put, one of the most important jobs of an experience researcher is to ask questions.  It’s questions that help product leaders broaden their frame of reference, providing context to an original hypothesis, or an inkling about users. It’s questions that help researchers understand the true nature of their problem—and whether or not their...

Jul 2020

The 3 As of becoming a data-driven organization

Over the past decade, a growing number of organizations have begun fancying themselves “tech companies,” “data-driven,” or even “data-obsessed.” What used to be Silicon Valley jargon now punctuates meetings across the world, from NGOs, to media companies and other more traditional industries. We’ve all become so hot for data that, today, there...

Jul 2020

How long does it take to implement Mixpanel? A 3-step evaluation

Product teams evaluating Mixpanel often ask us: how long does it take to implement? And, what are my options for importing data? While there’s a short answer, which I’ve included below, the longer (better) answer boils down to three key decisions that product teams need to make about their implementation strategy. In this article, I’ll walk...

Jul 2020

What is LUV? How Mixpanel used Mixpanel to define the behaviors that drive customer love

Even in pre-COVID-19 times, it’s been held as dogma that loyal users are the core of any SaaS business. But beyond just being active, a product is made great by users who find enough value to form a habit around their usage of it. For loyal users of Mixpanel, for instance, performing on-the-fly product analysis is about as routine as a morning...

Jul 2020

Metrics that matter to Primephonic: the KPI that drives product roadmap prioritization

To build a business model that can help your startup make waves in a crowded marketplace, consider Henrique Boregio’s approach: stop chasing “feature parity” and focus on creating something truly unique. As CTO at Primephonic, the Amsterdam-based music streaming service sometimes called “the Spotify of classical music,” Henrique Boregio has channeled...

Jun 2020