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Top 9 user onboarding metrics

User onboarding is a critical part of your product’s success. Without an effective and engaging process for welcoming users to your product and getting them to understand how to use it, adding and retaining customers becomes extremely difficult. By the end of the onboarding process, users should understand your product’s value, be on their way to getting...

Boris Jabes on the problems you can solve by putting your data into action

Boris Jabes’ passion for solving problems can be traced back over 30 years. While most 80s kids fell into computers by way of video games, he was having fun crunching together object-oriented scripts in HyperCard. Today, as the co-founder and CEO of software company Census, which offers reverse ETL (extract, transform, load) data functionality...

Building product analytics vs. buying product analytics

Companies need insights on how their customers use their digital products, but they face a dilemma between building a solution in-house and buying an external tool.  Some companies have landed on the “build” side of the debate when it comes to product analytics as they’ve wanted tools that connect with existing systems and have precise customization....

Always implement analytics as part of feature development. Here’s why.

Product analytics is an ongoing effort. As new features are added to your products, so should new analytics events be added to your codebases. But different companies have different strategies for how and when they update their analytics implementations. Some make changes as they go and treat analytics as a fundamental part of considering a feature...

Introducing Mixpanel’s Company KPIs Dashboard Template

When you open Mixpanel, you may have an overarching idea of the metrics you need to measure. But you may not know exactly where to start. To take the guesswork out of measuring the right metrics, today we released the Company KPIs Dashboard template—nine out-of-the-box, fully customizable reports that make it easy for anyone to measure engagement, retention,...

We’re expanding eligibility for Mixpanel for Startups and introducing a free Company KPIs Dashboard Template

We’ve reached a major milestone: After only two years, more than 2,000 startups have graduated from Mixpanel for Startups and continue to use Mixpanel. Thank you to everyone who has participated in the program—it’s rewarding to be part of so many startups’ journeys!   If you aren’t familiar with the program, it helps startups find product-market...

Mobile app user journeys: Definitions, analysis, and best practices

User journeys are one of the most powerful tools for building great mobile apps. And when employed with thoughtfulness and rigor, they can be your golden ticket to first-class rates of conversion, retention, and engagement. The problem is user journeys are often misunderstood and conflated with other industry concepts like user flows and funnels,...

How product analytics helps companies navigate uncertain times

Sharing our product-analytics dashboard for tracking business health The economy was in the midst of a bounceback at the start of 2022. Across industries, we saw record-high company valuations and a renewed sense of optimism. But as we’ve learned over the last few years, anything can happen. In 2020, there was an unfathomable...

Success metrics vs. counter metrics: Why you need both

I’m willing to say it: The advent of metrics-based product development is a miracle of the software age. Metrics allow us to define what success looks like and then measure our progress until our goals are definitively reached. But, sometimes selling all out to pursue the prosperity of one or a few success metrics can wind up having unexpected effects...

Creating a great product onboarding experience

First impressions are critical for a successful product. The moments after someone opens a new app influence future retention and usage. A good product onboarding experience can help achieve product-market fit and drive revenue, while a poor experience can drive customers away.  We use the terms “product onboarding” and “user onboarding” interchangeably;...

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