Blog – Mixpanel - RSS Feed

A Mixpanel Publication

Latest articles

How I treat my creative copy like a product—using data

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: We’re now ready to… write copy.  If you think I’m being extreme, just wait until you read the rest of this post. Copywriting, while often thought of as something creative and inspired, is a technical craft. It’s...

How I treat creative copy like a product—using data

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy.  If you think I’m being extreme, just wait until you read the rest of this post. Copywriting, while often thought of as something creative and inspired, is a technical craft....

Price Transparency: Putting the customer first in B2B software

Customer Focus is one of our core cultural values at Mixpanel. We respect our customers’ time and strive to make buying software as seamless and frictionless as subscribing to your favorite music streaming service. That’s why we’ve made all of Mixpanel’s plans available for purchase online with our pricing clearly listed on our website. This removes...

Are you applying biases to your product work? Here’s how to self-evaluate

Data is complicated, and interpreting it correctly requires skill, an open mind, and—most importantly—a large amount of self-awareness. Why self-awareness? Because the only way to combat bias, a big enemy of data work, is to be consciously aware of the attachments and attitudes that lead to erroneous conclusions. Here are five questions...

What to do instead of asking users what they want

I’ve talked to a lot of users, ranging from users of apps to professional services. And one thing I’ve learned when trying to understand their wants and needs is this: Asking users what they want from a product (and believing them at face value) is a fool’s errand. That’s not to say user interviews and other forms of market research are...

Meet Mixpanel Boards: a better way to collaborate

Being data-driven is hard, but it shouldn’t be a lonely endeavor. We’re excited to introduce Mixpanel Boards, which replaces our existing dashboards with an expressive workspace for collaborative, aligned decision-making. Unlike an inflexible dashboard that only shows metrics, Boards empowers teams to share complete context, dig into the data,...

How we’re building product analytics that everyone can trust, use, and afford

At Mixpanel, we believe in builders (engineers, product managers, and designers). Their most precious resource is time. We want to help them bring their visions to life faster by focusing on their best ideas. We empower everyone — from startup founders to large enterprise product teams — to do self-serve analysis and uncover which proposed projects...

Why focusing on product polish is as important as your next feature

Product, engineering, and design teams often have conflicting opinions on what to build next. Most of the time, the discussion starts with adding additional value on top of the current product. This route might lead to working on a brand new feature or product, and it can be appealing to head this way since these moments have the potential to take your...

The product data VCs want to see before investing in your startup

Today’s rising borrowing costs and dipping public markets are putting a squeeze on startup fundraising. In October 2022, Crunchbase reported that funding rounds for private companies have dropped 53% year-over-year. If your startup is vying for an investment when there are fewer dollars to go around, it makes coming up with a compelling product idea...

What is your stickiness metric really saying?

Stickiness is an extremely popular engagement metric. It’s used by product managers to make roadmap decisions, and it’s cherished by investors for its help in determining investment worthiness. It’s also one of the most misleading metrics there is if you don’t know exactly how it works. In this article, we’ll dive into concrete examples...

Discover, share and read the best on the web

Follow RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters! Get unfiltered news feeds or filter them to your liking.

Get Inoreader
Inoreader - Follow RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters!