Is the HyperCasual market still healthy and growing in 2020?

HyperCasual is a perplexing genre for many creators of mobile games. When you download a game about Ironing, Coloured Sand or WaterSlides you wouldn’t expect them to be the most popular games on the store, downloaded up to 20 million times in a month. The simplicity of the titles and the scale of audience is both shocking and inspiring. HyperCasual...

Feb 2020

Deconstructing Empires & Puzzles

Guest Author: Niek Tuerlings / Writer at Ludocious.com. Zynga is doing well, very well. Even more so since the first of January this year. This was the date that the Social Game giant had acquired Small Giant Studios, as was announced two weeks earlier. The main reason for this acquisition was the success of Small Giant’s hit game, Empires & Puzzles....

Jun 2019

TWIG 33 – The Expanding Epic Store

Hey, another podcast this week. I had the pleasure of joining Joseph Kim and Eric Kress on another edition of “TWIG” (This week in games”). This week we focused on Epic’s PC Store expansion with signing more exclusives (Ubisoft’s Ghost Recon) and acquiring some key studios (Psyonix). Also have a brief discussion on upcoming legislation and PSNow subscriptions....

May 2019

TWIG 28: Snapchat, Apex Legends, Idle Miner, and Anthem

Had the privilege of joining “TWIG” (This Week in Games) – a podcast by Miska Katkoff, Joseph Kim, and Eric Kress talking about the latest trends in Games. Check here for a listen: TWIG Podcast Big thanks to Miska, Joseph and Eric for having me on! Source

Apr 2019

GDC 2019: Deconstructing Idle Miner Tycoon

Michail (Miska) Katkoff and I spoke at GDC this year, deconstructing two games we felt have shifted design in the mobile market since last GDC. Miska took on Brawl Stars, while I deconstructed a game called Idle Miner Tycoon. Here are our Slides: GDC 2019 : Deconstructor of Fun Breaking Down Top Mobile Titles from Adam Telfer The big question surrounding...

Apr 2019

GDC 2019 – Deconstructing Fun again!

2018 and the beginning of 2019 have been filled with changes for us at Mobile Free to Play. We’ve been incredibly busy, working with clients on their marketing, retention, and monetization to grow products and spot issues early in development. Starting in January I took a fulltime role at Warner Bros Interactive, leading initiatives in Digital Product...

Mar 2019

The top mobile game genres of 2018 – Top Grossing Charts

This is a continuation from last weeks analysis of the Download Charts in 2018, this week we will look at the Top Grossing Charts in 2018. Genres and taxonomies are important distinctions for game designers. What works in one genre may not work in another. The audience – their tastes, their expectations, their desires vary dramatically. Within the app...

Jan 2019

Best mobile game genres of 2018 – Top Free Games Charts

2018 has been a year of change in mobile. There’s been an entirely new genre emerge in the form of Battle Royale, Hypercasual continued to dominate the free charts, and a large number of prominent publishers had titles slip out of the top 50 grossing (Supercell, King, Playrix). Every year there’s always a lot of talk about the top apps – best in class...

Jan 2019

Top 7 Idle Game Mechanics

The idle game genre has been heating up quickly on mobile. What was once a small indie niche has been expanding rapidly over the last years. So how do you, as a developer, take advantage of this trend? How can you create the next idle game idea that will dominate the market? This is a follow up to our Top 10 Game Mechanics for Hyper Casual Games article...

Nov 2018

Deconstructing Disney Heroes: Battle Mode

Disney Heroes: Battle Mode was announced in April this year and launched globally in May as an impressively feature-complete hero brawler, developed by PerBlue Entertainment. The game mainly caters to millennials who were raised watching Disney films and are familiar with the more modern IPs. The game features many characters from the Disney & Pixar...

Nov 2018