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Scaling and Measuring an Effective Developer Relations Organization

Developer relations tops the list of priorities for many infrastructure companies. After all developer interest is a key step in the go-to-market motion. Many products enter an organization bottoms-up, and months or years later, become so important to the company, they buy a contract. How does a team scale and measure a devrel team? To answer that...

What is the Product the Customer Buys Before They Buy Yours?

What is the product a customer or a prospect buys immediately before they buy yours? We’ve all heard the words digital transformation. Now that I’ve given you time to unroll your eyes and let the sarcastic comments dissipate, please give me a chance to make something useful of this idea. As a customer progresses along their journey, they evolve from...

How Will We Value a Crypto Token?

Imagine you have a dollar to invest and you can choose between two options: a public cloud service or a layer 1 blockchain. How do you decide which is more attractive? How does a token differ from equity? The answer is that tokens can act remarkably like equity if they are structured in the right way. In addition, tokens offer one benefit beyond equity:...

Benchmarking Amplitude's S-1: How 7 Key Metrics Stack Up

Amplitude, a leading provider of web analytics, filed their S-1 earlier this week. The company leverages novel storage techniques to scalably collect data on how users engage with mobile apps and web sites. Amplitude counts Cisco, Adidas, PayPal and CapitalOne amongst its customers. Amplitude offers three key products: analytics for measuring user...

Per Seat or Per Use Pricing: A Framework for Evaluating the Right Strategy for Your Startup

Should you price your SaaS per seat or per use? That was one of the salient questions Madhavan Ramanujam answered in last week’s Office Hours at Redpoint. Madhavan provided an excellent framework for answering this question, in addition to a multitude of other insights. The first thing to state is that massive companies have been built using both pricing...

You'll Never Login the Same Way Again

Visit any website today and you’ll likely be accosted from the front and mugged from the back. The first thing you’ll see, aside from the website’s masthead, is ubiquitous and maddening cookie declaration asking you whether you object if the website sells your data. The overt mugging. Meanwhile, third party data siphoned from your behavior on other...

Preset Cloud - The Visualization Layer for the Modern Data Stack

At Redpoint, we believe the 2020s will be the decade of data. Today, we’re announcing our partnership with Preset.io, a company providing the visualization layer for the modern data stack. In addition, Preset.io announces Preset Cloud, a fully hosted cloud service for Apache Superset, is generally available. Preset provides a managed service of Apache...

The Secret to Recruiting Quickly and Retaining Your People

There’s a simple secret to hiring quickly and building a strong team. Invest in great managers early. Let’s compare the organizational chart of two different startups. On the left, the startup is flat. There is a single leader, with a handful of individual contributors. On the right, the company structure is a classic hierarchy. When startups start,...

The Optimal Pricing Strategy for Your Startup - Office Hours with Madhavan Ramanujam

Pricing is one of the questions that persist through the evolution of a company. A common topic today in software startup board rooms is: should the company price by seat or by usage? To answer this question and many others, Redpoint Office Hours will welcome Madhavan Ramanujam, Partner and Board Member at Simon-Kucher on Wednesday, August 25th at...

The Velocity of Money in Startupland

A venture dollar’s velocity has never been faster. The time it takes for a dollar to appear in an LP’s pocket, for the LP to wire it to a VC fund, and for the VC fund to invest can be measured in minutes. Then, hold your breath for the pre-emptive round, and you’ll have 3 term sheets before you pass out. I’m kidding of course, but the hyperbole illustrates...

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