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UX Strategy: Storytelling

How to create powerful, compelling stories that increase engagement, drive conversions, and communicate value to your users.Continue reading on UX Planet »

The UX of Mobile App Onboarding: Rosetta Stone vs. Duolingo

While app onboarding might feel like an unimportant, one-time process, my comparison of two popular language learning apps proves that the…Continue reading on UX Planet »

UI/UX: Creating Real Value

Learn how to leverage these three fundamental laws to create massive value for your organization and your customers.Continue reading on UX Planet »

Principles of User Interface Design

“To design is much more than simply to assemble, to order, or even to edit; it’s to add value and meaning, to illuminate, to simplify, to…Continue reading on UX Planet »

“We Shouldn’t Sacrifice Quality For The Sake Of Diversity” — Said The Devil

When An Insecure, White Male Sabotages Efforts Of A Whole CommunContinue reading on UX Planet »

How we built the ultimate customer insights team

Paula Herrera, senior user researcher, launched GetYourGuide’s multidisciplinary Customer Insights League (CIL). Rather than having user insights and analytics scattered across silos, the cross-functional group works as a holistic, central customer research hub within the company — to give our customers a louder voice. Members of the League, including...

UX IRL: A survival guide (2/2)

Hands up all those who sometimes feel lostCarrying on from my first UX IRL (in real life) post, today I’ll be covering the four last points on the fundamentals of UX. If you’d like to find out about organising UX insights, thinking commercially and analysing design performance, then read on.Just to recap here are the four lessons from my last post:The...

How to Integrate Motion into UX Design to Elevate Your Brand Experience

Incorporating animation and motion into your design process is vital in helping your users achieve their goals. Motion tells stories — it shows how your design (app, animation, etc.) is organized and what it can do. By adding a new depth to interaction, motion also alters the UI design by redefining navigation and creating a more natural experience.This...

Top UI/UX Design Works for Inspiration — #122

Top UI/UX Design Works for Inspiration — #122UI & UX Design InspirationEvery day most digital designers look for inspiration on sources like Dribbble. In a large stream of the works, it is very easy to miss some quality shots with small number of likes and comments.We decided to change that and every week showcase some of the recent cool shots of...

Women are on the warpath — part 2.

Women are on the warpath — part 2.Women are on the warpath. We are seeing more and more women fight for what is rightfully theirs: an equal position at the top. However, still only about 11% of design leaders are female — why is that and how can we change it?In Part 1 we explored some of the issues preventing women from gaining positions in leadership....

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