Tools of the Trade: A Look at Optimal Workshop’s Discovery Tech Stack

Continuous discovery is about changing your behavior. That’s why Teresa named her book Continuous Discovery Habits. You don’t just think your way into continuous discovery. Sure, it’s important to understand the underlying concepts. But the concepts don’t mean much if you’re not making real changes to the way you work—whether it’s how often you talk...

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Representing Customer Segments on Your Opportunity Solution Tree (Teresa’s Take)

There is no single right way to do continuous discovery. I can’t emphasize this enough. Recently, Hope Gurion walked through three scenarios where she argued teams might benefit from including customer segments on their opportunity solution trees. In that post, she wrote: Opportunities are written as first-person statements like “I wish…” or “I...

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Representing Customer Segments on Your Opportunity Solution Tree (Hope’s Take)

Just like many aspects of continuous discovery, there’s no single right way to use the opportunity solution tree. As a fellow Product Talk coach, Hope Gurion uses opportunity solution trees with customers on a regular basis. And Hope continues to refine and adapt the tree to help product teams get the most out of it. How do you represent different...

Sep 2021

Product in Practice: Finding the Best Way to Communicate with Different Stakeholders

Continuous discovery is more of a journey than a destination. You can pick up the habits and fold them into your daily practice, but there will always be room for improvement. Plus, your work environment is always changing, so you’ll constantly need to adapt to your current settings and stakeholders. If your sales team isn’t bought in, for example,...

Sep 2021

Product Discovery Basics: Everything You Need to Know

Product discovery is becoming a trendy topic in the world of digital products. Why? What is it? And what do you need to know about it? I’ve got you covered. This article will cover the ins and outs of product discovery. What is Product Discovery? Product discovery is often defined in comparison to product delivery. We typically define product discovery...

Aug 2021

Writing a Book: How Continuous Discovery Helped Me Write a Better Book

It won’t surprise you to hear that I use the same continuous discovery habits that I wrote about in my book to run my business. My primary objective across my business is to increase the number of product trios who adopt a continuous cadence to their discovery work. When I set out to write my book, I was focused on a specific opportunity: “I’m not...

Aug 2021

Core Concept: Getting Engineers to Embrace the Product Trio

The Core Concepts series addresses common questions and concerns within the world of continuous product discovery. Over the past few weeks, we’ve been looking at common questions about the product trio. Did you miss the previous posts in this series? You can find them all here. Today’s post is about getting your engineers more involved in your product...

Jul 2021

Core Concept: The Role of User Research in a Continuous Discovery World

Over the past several weeks, we’ve been exploring what a product trio is, how decision-making works in product trios, and why more roles aren’t included. Today, we are going to tackle how user researchers fit into this puzzle. You can watch the short video or read a lightly edited transcript below the video. Why aren’t user researchers included...

Jul 2021

Core Concept: What Roles are Represented in a Product Trio?

In this short video, I address the most common question I’ve received since releasing my book Continuous Discovery Habits: Why didn’t you include my role in the product trio? You can watch the video or read a lightly edited transcript below. Who should you include in your product trio? Does a product trio exclude everyone else from discovery decisions?...

Jun 2021

Core Concept: Collaborative Decision-Making in a Product Trio

In this short video, I walk through what decision-making looks like in a product trio. If you missed the first video in this series, be sure to check that out first: What’s a product trio? You can watch the video or read a lightly edited transcript below. Do product trios really work? What do they do when they can’t agree? Who really gets to make...

Jun 2021