Sourcing Opportunities: Unlocking the Power of Opportunity Mapping

The opportunity solution tree is a visual representation of your continuous discovery work. It helps you keep track of your high-level outcomes, the unmet needs, desires, and pain points (or what I collectively refer to as “opportunities”) you’re hearing about from customers, the solutions you’re considering, and sometimes the assumptions you’ve identified...

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Product in Practice: Building to Learn at Singularity Creations

Saying no is a huge part of excelling in your product practice. If you say yes to every request that comes your way—whether from customers, salespeople, or executives—you can quickly get overwhelmed and lose focus. But this isn’t always easy. Product people naturally want to solve any problems they’re presented with. Especially when you know it’s just...

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Slowing Down: Choosing Not to Set Goals for 2023

Happy New Year! For the past several years, I’ve published a state of the business report as my initial blog post of the year. And this year will be no different. In this post, I’ll reflect on the past year and look at the year ahead. Let’s dive in. Reflecting on 2022: Measuring the Impact of Our Course Business Switching to a course-first business...

Jan 2023

Defining Product Outcomes: The 8 Most Common Mistakes You Should Avoid

I recently sat down with fellow Product Talk coach and instructor Hope Gurion to discuss some of the common mistakes we see teams make when it comes to defining outcomes. You can watch the video of our conversation or check out a lightly edited version of the transcript below. Full Transcript Teresa Torres: Hi, I’m Teresa Torres. Hope Gurion:...

Dec 2022

Customer Interviews: How to Recruit, What to Ask, and How to Synthesize What You Learn

Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. This knowledge gives teams a competitive advantage that compounds over time. Customer interviewing is one of the most valuable activities a product team can do. It’s simply...

Dec 2022

Product Talk Is Growing: Meet New Instructor Ellen Juhlin

Product Talk’s North Star metric is to increase the number of product trios who adopt a continuous cadence to their discovery work. Teresa shared this goal at the beginning of 2022 when describing her plans to scale the impact of Product Talk. Explaining why Product Talk has become a course-first business, Teresa wrote, “It’s a much more human way...

Nov 2022

2023 Product Conference List

We are starting to pull together our list of 2023 product conferences. This list is by no means exhaustive. If you know of product conferences that are not on the list and you think they should be, please send an email to conferences@producttalk.org. We’ll also keep updating this list as we hear about more events. Are you looking for the 2022 Product...

Nov 2022

Product in Practice: Opportunity Mapping Led to a 20% Lift in LTV at Grailed

What do your customers care about? This seems like a simple enough question, but many product teams struggle to answer it honestly. Often the first instinct is to frame an answer in terms of what your business cares about. But remember: Your customers don’t care about your business outcomes. They care about having their own problems solved or having...

Oct 2022

Discovery Is Messy: How Do We Keep Track of All That We Are Learning?

As you start to adopt the continuous discovery habits, it’s easy to get overwhelmed by how much stuff you generate. What do I mean by “stuff”? Opportunity solution trees, experience maps, interview snapshots, interview notes and recordings, story maps, assumption maps, assumption test plans, and results. Inevitably, you might start to wonder, “How...

Oct 2022

Tell Us About Your Team: Take the Continuous Discovery Habits Benchmark Survey

For years, I’ve shared that Product Talk’s primary outcome is to increase the number of product teams who adopt a continuous cadence to their discovery work. This has been our North Star metric. It has guided our work. It inspired me to write my book. It’s what motivates me to launch new courses and refine our existing lineup. It’s what encouraged...

Sep 2022