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Story-Based Customer Interviews Uncover Much-Needed Context

Customer interviews are one of the most impactful activities a product team can do. But only if we use the right methods. Customer interviews are one of the most impactful activities a product team can do. But only if we use the right methods. – Tweet This An early customer interviewing mistake is to spend your interview time exploring your solution...

Wed Apr 3, 2024 16:22
Join 4 New Events on Continuous Discovery with Teresa Torres (March 2024)

I’m hosting several free events over the next two weeks. I’d love for you to join one of them. March 25th: The What & Why of Continuous Discovery In this webinar, I’ll introduce participants to the continuous discovery framework I introduced in my book Continuous Discovery Habits. We’ll cover: The difference between discovery and delivery...

Wed Mar 20, 2024 15:22
Ask the Community: How Do You Shift From Functional Teams to Value-Driven Teams?

When an organization shifts from delivery or feature teams to product teams, the first step is often a change to team structure. Delivery and feature teams are often structured by function—front-end teams, back-end teams, mobile teams, etc. These teams can rarely deliver value on their own. Instead, they hand off work from team to team—the back-end...

Wed Mar 13, 2024 15:59
Tools of the Trade: Using Pendo to Manage Customer Requests

When you’re building a product, you can easily get overwhelmed by ideas. There are the ideas your product trio comes up with based on your discovery work, the ideas that come from your customers in the form of specific requests, and the ideas that come from stakeholders within your company like your customer-facing teams or CEO, to name a few. While...

Wed Mar 6, 2024 16:54
Product in Practice: Adopting the Discovery Habits is An Iterative Process

Continuous discovery is not a linear journey—as much as we might want it to be. Like a lot of learning, it often feels messy and chaotic. Continuous discovery is not a linear journey—as much as we might want it to be. Like a lot of learning, it often feels messy and chaotic. – Tweet This But if you stick with it, you may eventually find you can look...

Wed Feb 28, 2024 16:41
The Interview Snapshot: How to Synthesize and Share What You Learned from a Single Customer Interview

When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning. When we use our customer interviews to collect specific stories about past behavior, every conversation can uncover dozens of unmet customer needs, pain points, and desires (AKA opportunities). I recommend teams use three different artifacts...

Wed Feb 21, 2024 16:10

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