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How to Define Your Company’s Identity

Entrepreneurs and business owners usually know what type of products or services they’re going to offer and who they’re going to target. But they often overlook the foundation that will ensure strong growth for the future—identity. Defining a clear company identity helps separate you from the competition and engage with your customers...

The 9 Digital Marketing Skills in High Demand Right Now

Digital marketing is one of the most lucrative industries in the modern world. I’m not saying that just because I happen to be in that industry. I’m saying that because it’s true. With just a laptop and Internet connection, there is really no limit to what you can accomplish and how much money you can make through digital marketing. Personally,...

17 Types of Content That Will Drive More Traffic

Content marketing is more than writing blogs. Way more. If you’re just getting involved in content marketing, the first thing you need to do is launch your blog and start writing. Then, when your blog is established and purring along, try throwing in a new type of content. I predict that you’ll immediately see a difference — fresh traffic, targeted...

TelemetryTV Review

TelemetryTV, a digital signage software platform, makes it easy to turn any of your screens into a haven of engaging content–regardless of the industry you operate in. It stands out in the signage management field by serving an extra-wide range of industries and clients, boasting some of the highest user ratings, and having lower monthly costs...

ShopPop Review

With ShopPop, you can start customer conversations, manage customer support, and ultimately increase sales.  With pop-up widgets and messenger features, you can be sure to stay in touch with your customers every step of the buying process.  Whether ShopPop is crucial to business success or just another tool you won’t find much use for...

CloudTalk Review

CloudTalk’s remote cloud-based phone solution is built for call centers, sales, and support centers that need a streamlined call processing system that saves them time and keeps them productive.  CloudTalk offers a slew of call-center-friendly features that make it a must-have call center solution.  However, it’s worth diving deeper into...

Mailshake Review

If you’re looking for an in-depth Mailshake review to decide if it’s the right tool for your business, this article is for you. Mailshake is a popular sales management platform for modern sales teams with over 47,000 customers worldwide. It allows you to run impactful outreach campaigns, send timely follow-up emails, and track your conversations...

How to Trademark a Business

A trademark protects your brand identity from copycats. If you have a unique and impactful name, slogan, or design, you need to make sure no other business can profit from your property. Intellectual property theft costs US businesses $225 to $600 billion a year. Having a trademark will help prevent your business from suffering any losses. ...

The Beginner’s Guide to Vision and Mission Statements

Running a successful business involves careful planning and focus. Part of the process includes setting goals and determining a clear-cut purpose. Two elements critical in defining your business objectives are your vision statement and mission statement. These documents state and summarize your short-term and long-term goals, which is also why...

How and When to Trademark a Business Name

You likely spent a lot of time thinking up the perfect name for your business–it’s one of the first and most exciting things you do when you start a new business. So it would be beyond frustrating if another biz popped up with a similar name to yours.  Plus, you’d potentially have to go through a tiresome and expensive rebranding process...

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