From strategy to implementation. News and discussion about programmatic marketing.
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Connect DV360 Offline report to Looker Studio

Hey Traders, I want to connect my DV360 Advertiser's to the looker Studio with Offline Reporting Metrics. I know currently we are able to directly link to looker Studio but it has only the Instant report Metrics. Especially I want the Reach data to be updated automatically on the dashboard. Is there a way ? submitted by /u/Nithin_69 [link]...

Thu Apr 25, 2024 19:56
Mobile DSP for running iGaming campaigns

Hi guys, can anyone recommend DSPs that have in-app traffic to buy from? I am running iGaming campaigns and I am looking for delivering FTDs. submitted by /u/Yachodj [link] [comments]

Wed Apr 24, 2024 16:56
Cookies are BACK!

Well, well, well! Look who's back - it's the Cookies. Your very own third-party cookies. Not entirely, but yes, they are going to stay with us a bit more. Google announced the delay in deprecation owing to the mixed opinion of ad-tech players around Privacy Sandbox. Based on the feedback received, it appears Google's Privacy Sandbox is trying to usher...

Wed Apr 24, 2024 10:57
Trading programmatic ads

Programatic ad trading is a niche sector. At the basics it’s simply buying inventory and selling it not unlike trading commodities or financial products. For those that can provide insights, I’m curious about the similarities and difference for those who’ve done both vis a vis strategies, the market competitiveness, how you got into it, what are the...

Wed Apr 24, 2024 10:57
Update on the plan for phase-out of third-party cookies on Chrome

submitted by /u/gordriver_berserker [link] [comments]

Wed Apr 24, 2024 01:54
View and click-through Conversion drop in TTD

Hello! As the title says, I noticed a steep drop over the past 7 days in conversions across all of our Trade Desk campaigns. Our image pixel that we're tracking and optimizing to is implemented correctly (nothing has changed on our end) and hits within the pixel have not decreased in that time period, but the conversion drop is so steep that there has...

Tue Apr 23, 2024 22:55

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