Ad marks third in series by features director John Madden.

There's been a steep rise in 'fake ads' in the past year. With new technologies like Gen AI and CGI lowering the barrier and opening the floodgates, we explore whether fake OOH ads are inherently bad, or if they could even push marketers to create better work?

A dozen new markets are represented on the Shortlisting Jury for the first time.

Leo Burnett UK won the account in October 2023.

Horticulture brand spends around £2.5m annually on media.

The business previously received private equity backing from LDC in 2019.