You’ve heard of “putting the cart before the horse”, right? In most cases, it’s a bad idea. But when applied to content marketing, this approach can work brilliantly. In fact, it’s how best-in-class marketers today begin their content marketing and native ad campaigns. On LinkedIn, they reverse engineer their campaigns first by visualizing their end...

Great ideas and strategies don’t appear out of thin air. They come from minds – usually from minds that are deeply, intently immersed in thought, firing through dozens of so-so ideas before one creative spark provides a stellar solution to the problem at hand. Actor and author John Cleese dedicated his keynote presentation at Content Marketing World...

Have you ever passed a blank billboard on the highway? You see them every now and then, billboards advertising nothing but white space for months at a time. As a marketer, it might make you twitch a little to see a missed opportunity for engagement. Yet many marketers have a blank billboard right on their LinkedIn Profile – the background photo that...

Welcome to Millennial Minute, a new series in which our resident Millennial, Alex Rynne, takes a deep dive into trends, research, and everything B2B marketers need to know about this increasingly powerful and influential buying group. Our last post covered 5 reasons why every marketing team needs a millennial. This post outlines three takeaways from...

Editor’s note: This post was contributed by Jennifer Hill, COO of Remedy Analytics. It is her second post exploring the changing landscape of brands in business and our fourth installment of LinkedIn Marketing Solutions: Financial Services’ new editorial series focused on diving deep into topics that matter most to financial marketers. In a world...

Thanksgiving has come and gone, and it’s time once again for marketers to start thinking about repurposing turkey slices, both physically and metaphorically. But it’s also time to shake off the food coma and get energized for the sprint through December. For most of us, the end of the year is a wake-up call. Is it really almost December? Do I dare...