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Leveraging Emotional Intelligence in B2B Sales

The post Leveraging Emotional Intelligence in B2B Sales appeared first on Demandbase.

Thu Apr 18, 2024 18:43
Elevating B2B Customer Retention: Innovative Strategies for Lasting Relationships

What is customer retention and why is it important “It costs five times as much to attract a new customer than to keep an existing one.” – Philip Kotler, American marketing author, consultant, and professor emeritus. Customer retention: the ability of a business to keep its existing customers.  Along with new business, customer retention is often...

Sat Apr 13, 2024 00:40
Intent Data (On Its Own) Is Just Wishful Thinking

“Companies are lying about intent data.” — Vin Matano, Senior Account Executive, Majors at Demandbase + President’s Club FY23. Vin, who has spent the last 6+ years talking about intent on sales calls, admits he is no expert but has “closed millions of dollars of intent data.” In that LinkedIn post, Vin says companies promise “hot leads” and “accounts...

Tue Apr 9, 2024 00:53
5 Reasons to Choose Demandbase Professional Services to Support Your GTM Strategy

It’s no secret; executing a new GTM Strategy can be daunting for sellers and marketers alike. When it comes to account-based marketing and selling, the Demandbase professional services team has years of experience to help get you up and running and in-market executing quickly and effectively- from a guided implementation process to expert strategic...

Fri Mar 22, 2024 00:09
How to Level Up Your B2B Advertising Campaigns with ABM

Are your B2B advertising campaigns reaching the right people at the right accounts to drive your ROI? It’s important to begin with a foundational truth about B2B advertising: B2B buying is not the same as B2C buying, nor are the tools and technologies built for B2C advertising conducive to your success with B2B advertising. While an advertiser...

Thu Mar 21, 2024 00:00
How to Use Prescriptive Sales Intelligence Dashboards with Target Accounts

Approaching new territories can be daunting. So much research, so much personalization, so little time. As a seller who lives this every day, I’m going to detail how I’m using Demandbase’s new Prescriptive Sales Dashboards to get off zero as quickly as possible. So, what is it? Prescriptive Sales Dashboards offer a unified and prioritized view...

Tue Mar 19, 2024 17:52

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