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Apple Apologizes for Crush! Video

On Tuesday, Apple introduced its new iPad Pros with a video called Crush! that was meant to convey how much the device can do. The trouble was the way the video delivered the message, depicting musical instruments, books, a record player, paints, a TV, and many other creative tools being crushed by a hydraulic press. When the press opened, it revealed...

Fri May 10, 2024 01:20
Stu Maschwitz on the Filming of Apple’s Let Loose Event

This week’s “Let Loose” Apple event was filmed on the iPhone and edited on the Mac and iPad. During the event, filmmaker Stu Maschwitz noticed that some scenes featured a shallower depth of field than is possible with the iPhone’s cameras. Although he doesn’t cite a source, Maschwitz says he figured out how Apple got those shots: “Let Loose” was...

Thu May 9, 2024 21:29
Apple Music Adds Shazam Radio Spins Charts and a New Industry Program

Apple Music has launched Shazam Radio Spins, a new set of top chart playlists built by identifying music played by over 40,000 radio stations in over 200 countries and regions. The centerpiece of the new charts is the global Top 200 Radio Chart, which is updated daily. Shazam has also begun publishing charts for a wide variety of genres like Pop,...

Thu May 9, 2024 19:17
Quinn Nelson of Snazzy Labs Explains the iPad Pro’s Tandem OLED Screen and the M4 Chip

Tandem OLED display panels were new to me when Apple mentioned them during the “Let Loose” event yesterday. I figured it was another marketing term like Ultra Retina XDR, but it’s not. As Quinn Nelson of Snazzy Labs explains in his excellent video, tandem OLED is a technology that stacks two OLED displays on top of each other, creating more light,...

Thu May 9, 2024 03:06
Magic Rays of Light: Dark Matter and the iPad Let Loose

This week on Magic Rays of Light, Sigmund and Devon break down all of the announcements from Apple’s Let Loose event, grade their event predictions, and highlight this week’s release of sci-fi series Dark Matter. Show Notes Highlight Dark Matter Let Loose Event Recap Apple Event: Let Loose Apple Announces...

Wed May 8, 2024 20:50
Marvel Studios and ILM Immersive Announce an Upcoming Vision Pro Project Based on the ‘What If…?’ Series

Source: The Walt Disney Company. Today, Marvel Studios and ILM Immersive announced What If…? – An Immersive Story for Disney+ subscriber on the Apple Vision Pro. What If…? is Marvel Studios’ animated series that considers what might occur if major events in the Marvel Cinematic Universe turned out differently. Drawing on the animated series, the creators...

Wed May 8, 2024 19:10

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