The win followed a competitive pitch.

Sir Martin Sorrell said that the group will continue to capitalise on AI positioning.

MacCallum departed as UK chief executive of Group M's Kinetic in March last year.

Hilary McQuaide says she is leaving the platform for “a new adventure.”

Following a restructure, the tech giant is aggressive in its integration of advertising with AI through Copilot and other tools. Nick Seckold, the regional VP for APAC at Microsoft Advertising, explains.

Apple’s latest ad for the new iPad pro has been panned online, but creative leaders don’t all agree with the pile-on.