Apple’s latest ad for the new iPad pro has been panned online, but creative leaders don’t all agree with the pile-on.

Campaign rounds up the latest pitches, reviews and account wins.

The flight featured a themed baggage drop, fancy dress and a talent show hosted by Drag Race star Tia Kofi.

The ad, which will run over a summer packed with major sporting events, was created by Abbott Mead Vickers BBDO.

“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey.

The film is supported by radio, print, OOH, digital display, social, CRM and in-store activity.