Stagecoach 2024—how e.l.f. and other brands are activating at the growing country music festival
The country music festival is beginning to attract the attention of new brands eager to reach Gen Z consumers through their growing interest in the genre.
Fri Apr 26, 2024 19:40
Maison Perrier, a new sparkling beverage, launches with global Damien Chazelle spot
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Fri Apr 26, 2024 19:11
Estée Lauder plans to use AI to speed up ad and product development
Estée Lauder’s deal with Microsoft aims to speed ad and product development by applying AI to the beauty marketer’s database.
Fri Apr 26, 2024 13:11
How the Ai Pin’s marketing backfired—and what brands can learn
Humane’s Ai Pin illustrates the trouble of promoting the tech to a skeptical public.
Fri Apr 26, 2024 13:11
DTC marketing news and trends—tracking the industry ups and downs
The direct-to-consumer news you need to know this week, from retail moves to financial updates.
Fri Apr 26, 2024 12:40
New ad agencies and founder’s syndrome—3 strategies to ensure long-lasting success
Founders shouldn’t let themselves get in the way of growth.
Fri Apr 26, 2024 12:40
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