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Fox Renews Universal Basic Guys Ahead of Fall Premiere

Looks like Fox's famous Animation Domination lineup is about to get a little more universal. Universal Basic Guys--the latest addition to the network's Sunday night cartoon fare--has been gifted with an early Season 2 renewal ahead of its fall debut. That's a big vote of confidence in the series, which hails from sibling creators Adam...

Mon May 13, 2024 20:01
The Ordinary Shirks Beauty Marketing Conventions in Minimalist Ads

It's well known that springing for a celebrity endorsement can do wonders for brand awareness. But beauty brand The Ordinary challenges this advertising truism in an intentionally star-free campaign. Opting for the minimalist route, The Ordinary launched a global out-of-home campaign by agency Uncommon Creative Studio. The billboards lean into the science...

Mon May 13, 2024 19:20
Advertisers Are Still Significantly Under-Investing in the Hispanic Audience, Despite ‘Latin Boom’

The Summer of 1999 was a pivotal moment in the U.S. cultural zeitgeist: Latin pop music burst into the mainstream, driven by the crossover success and appeal of artists such as Ricky Martin, Jennifer Lopez and Marc Anthony, to name a few. The "Latin Boom" was so powerful, that it heralded the inception of the...

Mon May 13, 2024 18:22
e.l.f. Beauty Calls for Diversity in Boardrooms With ‘So Many Dicks’ Campaign

A striking fact lays bare inequities in corporate leadership: There are more men named "Dick" on public company boards in the U.S. than women or diverse groups. "So Many Dicks," the wryly named campaign from e.l.f. Beauty, uncovers this unsettling truth to underscore the need for more diversity in seats of power. Starting Monday and...

Mon May 13, 2024 15:50
Major League Soccer’s Attitude and Access Scored It a New CMO

Major League Soccer has a robust post-pandemic story to tell, and it's found just the person to tell it. Newly announced senior vice president and chief marketing officer of MLS and Soccer United Marketing (SUM) Radhika Duggal joins the league at a pivotal point in its history. MLS has grown from 19 teams in 2014...

Mon May 13, 2024 15:09
How Snap and Scope3 Aim to Improve Carbon Measurement for Social Ad Formats

Scope3 is partnering with Snap to expand its carbon emissions measurement into social ad formats, marking the company's first deal with a social platform and offering more specific measurements beyond estimates. Over the past six months, Scope3 has worked with Snap to develop ways of measuring the carbon emissions associated with the different types...

Mon May 13, 2024 13:37

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