The question, "Where are you really from?" is often fraught, especially for the more than 100 million displaced people around the world. A film from Nike about its support of the International Olympic Committee Refugee Olympic Team at the Paris 2024 Summer Olympic Games argues that athletic feats are a more significant defining factor than...

Snapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for brands. Over the past six to nine months, the company has upgraded its lower funnel ad products and is venturing into political advertising, Snapchat revealed this week. As part of its changes, Snapchat has redesigned...

Apple, which recently came under fire for an ad that many interpreted as a visual metaphor for destroying creativity, won a D&AD Black Pencil for its mixed reality headset operating system--one of the highest accolades in the creative industries. The tech giant took home the prestigious prize at the D&AD Awards in London Wednesday for...

Sports media company Minute Media--owner of The Players' Tribune, FanSided and 90min--is making several changes to its portfolio designed to streamline its assets and rebuild Sports Illustrated after acquiring its licensing rights in March. Minute Media announced Thursday that it is rebranding FanNation to On SI. It also folded its sports media franchise,...

Remember this simple concept when discussing creative ideas with a client: Do not make Jaws without the shark. This was insight from on-fire agency Mischief regarding how to get a great idea across the finish line. No matter what, hold on to the core idea you agreed to with the client and guard it with...

As sports marketing spreads across platforms and fandoms, it's become increasingly important for broadcasters, sponsors, leagues and teams to know their fans. Manny Puentes, GM of advertising at sports data and analytics firm Genius Sports, has been in advertising for 26 years and has watched sports fans' online experience evolve. From fans reading...