BENlabs, formerly Branded Entertainment Network, has cut half its staff and pulled the plug on CEO Ricky Ray Butler and his ongoing efforts to transform the company into an Al SaaS provider. ADWEEK obtained an email to the staff from May 24 announcing the cuts written by the company's new CEO Ted Sheffield, and it...

Mornings may start seemingly routine, but you never know what the day will bring. That's the message of personal care brand Harry's new U.S. campaign, in which a passing sniff of the product leads to a lifetime commitment. Uncommon Creative Studio in New York produced "The Sniff," a 30-second film showing a man beginning his...

Fresh off her lead role in the sports-themed drama Challengers, Zendaya has inked a deal with Swiss sneaker brand On for a multi-year gig that spans product development, global promotion and creative campaigns. To announce the relationship, On has dropped a cinematic 60-second film with the actor surrounded by dozens of dancers in an indoor...

Unsurprisingly, The Trade Desk got its wish when it welcomed a little debate after releasing a list of top premium publishers last week. Publisher critiques range from the demand-side platform favoring connected TV streamers and subscription-funded publishers--perpetuating inequalities in programmatic--to whether a tech firm should be the arbiter of...

Just as the NBA Finals tip-off, the league is preparing for a massive shift in its broadcast landscape. According to the Wall Street Journal, the National Basketball Association is on the precipice of a $76 billion, 11-year media deal that would give NBC the largest stake ($2.5 billion per year for roughly 100 games, half...

United Nations Secretary-General Antonio Guterres today condemned the advertising industry for greenwashing, demanding that agencies drop fossil fuel clients and calling for a ban on fossil fuel advertising. In a speech at the American Museum of Natural History for World Environment Day, Guterres used characteristically visceral language to drive home...