Meta believes short-form videos are the future. At its NewFronts presentation Thursday, the tech giant revealed a slew of artificial-intelligence-powered tools for ad buyers, helping brands connect with creators to reach wider audiences. Powered by machine learning, Meta now recommends creators to brands on its searchable Instagram Creator Marketplace....

Airbnb is hanging with the stars and wants to bring newbies along for the plane ride. The online marketplace for house and vacation rentals has launched Icons, a new category of experiences influenced (and some even hosted) by big names in music, film, television, art, sports and more. Airbnb guests will get the chance to...

These CBS series may go by different titles, but they are all Survivors. Following a year where dual Hollywood strikes delayed and pushed content, CBS is unveiling its new 2024-2025 primetime schedule ahead of the TV upfront. The lineup includes 18 returning series and strike-delayed shows such as Kathy Bates' Matlock and Damon Wayans' Poppa's...

Snapchat showcased its augmented reality (AR) and generative AI capabilities to ad buyers during its NewFronts presentation. The platform unveiled AR extensions that let advertisers integrate AR Lenses into Snap's ad products, including Snap Ads, Collection Ads, Spotlight Ads and Dynamic Product Ads. The platform, which touts 800 million monthly active...

Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The Garage dives into the why, the how and the who cares of retail media innovation. In our second special episode from POSSIBLE, our hosts sit...

U.K. activewear brand Gymshark has made a series of executive hires to help it claim a bigger slice of the North American market, and it has a plan to take on its more established, homegrown U.S. rivals: Target gym-goers, not runners. The company, known for its seamless leggings and crop tops, has appointed former Abercrombie...