Over the last year, we’ve seen how Microsoft Copilot is transforming how people interact with the web. It’s influencing behavioral shifts that are reshaping how businesses of all sizes connect with their audiences. People are making purchase decisions faster, reducing the journey from nearly 30 days to just over 20 when using Microsoft Copilot. In...
How Microsoft Retail Media (powered by PromoteIQ) helps retailers and advertisers comply with data transparency, accuracy, privacy, and security. Retail media has been growing rapidly in the past few years. According to eMarketer, retail media ad spending is predicted to reach $60 billion in the US alone by 2024 and is on track to increase by...
As the India Premier League (IPL) season is in full swing, it’s the perfect moment to dedicate this month’s seasonal spotlight to cricket—a sport that has undergone a remarkable transformation from gentleman’s game to global phenomenon. With over 2.5 billion fans worldwide, the sport is a universal symbol of competition and camaraderie, uniting...
At Microsoft Advertising, we’re always pushing the boundaries to help you achieve more with less. Our latest product updates harness cutting-edge technology to revolutionize the way you work. From Generative AI transforming search and advertising, to the global availability of Performance Max campaigns, we’re empowering you to work smarter, not harder. ...
Welcome to another edition of the Microsoft Advertising product roundup. At Microsoft Advertising, we’re committed to building the Microsoft Advertising platform with clients at the center. It’s not about what we want to build, it’s about what we think will make your jobs easier—and what you’re saying is essential to your success. For this month’s...
We’re thrilled to announce the winners of the 2024 Microsoft Advertising Global Partner Awards. The awards continue to honor and celebrate our winners’ remarkable journeys and lasting impact, showcasing their role as both changemakers and partners, in helping their clients and customers reach their full potential. The Microsoft Advertising Global...
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