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The Ultimate Guide to Content Marketing in 2024

In this guide, I will show how you can use content marketing to attract, educate, engage, and delight your target audience. We’ve applied what you’ll learn for over a decade, causing us to attract millions of monthly visitors to Image Source Besides our website content, our practical content marketing approach helps us get...

Thu Apr 11, 2024 14:21
How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide

Whether you‘re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's innovative and engaging for your prospects and customers. If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read...

Thu Apr 11, 2024 14:21
21 Email Newsletter Examples We Love Getting in Our Inboxes

It’s often challenging to navigate the information overload you experience, thanks to the never-ending updates from social media, news, and emails. Subscribing to the right email newsletter ensures you get the information you need in your inbox. Like a hot knife through butter, the best email newsletters help you cut through the clutter to ensure...

Tue Apr 9, 2024 23:33
9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. As a seasoned content marketer working in tech, I’ve noticed...

Tue Apr 9, 2024 14:25
The Psychology of Short-Form Content: Why We Love Bite-Sized Videos

Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can't help but waste time endlessly scrolling through these apps, watching dozens of short-form videos in one sitting. Then, like clockwork, I redownload these apps because I must write about them for work. Thus, the cycle of endless...

Tue Apr 9, 2024 14:25
Learn from My Mistakes: 7 Digital Course Pitfalls to Skip

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Mistakes are part of the journey for every digital course creator, and trust me, I've made my fair share of them as I’ve built my business. But for every one of these missteps, there’s been a valuable lesson. My name...

Tue Apr 9, 2024 14:25

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