Inbound Hub | Marketing

HubSpot’s inbound marketing section of Inbound Hub – attracting over 1.4 million readers monthly – covers everything you need to know to master inbound marketing.

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9 Custom Reporting Tools For Your Marketing Team

When it comes to creating reports for your data, sometimes a pre-built dashboard, table, or template will do the trick. But what happens when your current tool doesn’t have a pre-built report that meets your needs or includes the metrics and dimensions you want to use? Well, that’s when a custom reporting tool comes in handy. What are custom reporting...

Rethinking Your Premium Content: How to Build a Guided Learning Course

Are you seeing a lower return of effort for traditional premium content like whitepapers, webinars, ebooks and more? Alternatively, do you find the biggest results just aren't there for the amount of work you put into the creation? If so, you're not alone. While these offers can provide in-depth insights for prospects, not every prospect sees the...

8 Ways Marketers Can Leverage Social Media to Meet Business Objectives

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing.  If you haven’t yet considered expanding your existing social media strategy, you may be missing out on valuable channels for advertising. In this post, we’ll give brief explanations...

How Brands Can Nurture and Develop Emotional Intelligence (and Why It Matters)

Emotional intelligence has long been discussed as a critical component of leadership. The ability to regulate your own emotions — as well as the emotions of others' — has proven invaluable on an individual level. Consider, for instance, the supreme importance of having a boss who doesn't cry or yell every time a meeting doesn't go her way. Alternatively,...

4 Tips for Creating Customer-Centric Content to Drive Growth

How do you win brand visibility in a crowded market without overspending on resources? For SaaS companies, content marketing is, in many ways, the most powerful opportunity to achieve growth and outshine competitors. It's no secret the SaaS market is highly saturated – some would even say polluted. In fact, nearly 60,000 software companies are listed...

Interactive Infographics: A Picture of the Premise, Tools, & Process

The infographic is one of the most effective mediums content marketers have at their disposal. It's a format that allows you to create content that's compelling and compulsively shareable without sacrificing utility and thoughtfulness. But there are some cases where normal infographics just don't cut it. So what can you do to elevate them? Is there...

The Top 5 Reasons Brands Make Videos [New Research]

Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences. Video marketing is undeniably effective, too — in fact, including a video on a landing page is capable of increasing conversion rates by over 80%, and the mere mention of the word "video" in your email subject line increases open rates by 19%. But,...

How to Write About Your Professional Background

A great way to share more about your background is to have a prepared document, like a professional bio. A professional bio can be shared with prospective employers, your colleagues, included in your social media profiles, used for speaking engagement announcements, or used as an author bio on a blog. Writing about your professional background...

6 Ways to Support Black-Owned Businesses During the Holidays

2020 has presented unprecedented challenges for businesses. COVID-19 has forced most to pivot their strategies online and adapt to a growing digital landscape. While some have been able to stay afloat, others haven't been as successful and many have had to close their doors permanently as a result. Black-owned businesses have been disproportionately...

The Comprehensive Guide to Impression Shares

Online advertising is booming. But, when you're launching digital campaigns, you want to be sure you're maximizing your efforts — and your profits — by boosting your ad's impression share. Your impression share tells you how well your ad is performing compared to its total potential audience, and boosting it can help increase engagement as well as...

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