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Should You Worry About YouTube AdBlock? 4 Tips for Video Marketers

Imagine watching the Super Bowl without any commercials — or driving through a bustling city with blank billboards. Now imagine watching YouTube without ads. For some people, this is a reality. With YouTube Adblock, viewers can block ads from appearing in videos and on the webpage. This begs the question: should video marketers worry about ad...

How HubSpot's Email Team is Responding to iOS 15

As email marketers, one of the key metrics we use to determine if our audience is actually reading our content is the open rate. Tracking email opens allows us to determine whether our subject lines are resonating with our audience. If we can't get them to open an email, we can't get them to click and move further along the buyer's journey. With...

5 Underrated Social Media Strategies You Should Start Using Today

When it comes to social media strategy, most brands know some of the top strategies: Post high-quality content, monitor your brand perception, engage with your audience. But ever wonder if there are some strategies your social media team has been overlooking? In this article, we'll cover some strategies you may not have considered, with some...

What Makes an Ad Memorable? [New Data]

Think about the last commercial you remember. What about it made it memorable? That's the answer every advertiser wants to know. I tend to remember ads that are funny and/or relatable, but is it the same for most consumers? Let's see what recent data suggests about memorable ads and discuss some tips for your next campaign. Why Consumers Remember...

The Best Free Business Budget Worksheets

Keeping track of expenses as a business owner can be taxing. You have to document every detail to make sure you stay within your spending limits while promoting your products or services, delivering on promises, and developing new offerings. A business budget worksheet can help you stay organized. Having a template to work from will cut down on...

What is a Data Warehouse? Everything You Need to Know

As a marketer or business analyst, you know that data is an important part of your success. And the way you store and organize your data will either make your job easier or harder. There are many ways that you can store data, one of them being data warehousing. This is an excellent option for businesses that need to look at a large amount of data...

How Many Visitors Should Your Site Get?

Whether you’re working with an online business or a brick-and-mortar bolstered by an online presence, one question is destined to come up: how many visitors should your site get? Some tracking software makes it easy to gather metrics, but what does it all mean? A screen of numbers doesn’t magically transform into a successful marketing strategy and...

Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search

Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority. But, while it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s actually more value...

How COVID-19 Impacted Customer Service & What's Next [Data + Expert Tips]

We all know the importance of customer service for retaining customers and scaling a business — and it's only increasing in value over time. Consider, for instance, what happened when I called CorePower Yoga's customer service team last week to complain about an incorrect charge to my account. What could've been a stressful and frustrating experience...

What Is First Contentful Paint? + An Action Plan to Improve It

If you could improve your website's performance by 10%, would you? Site performance scoring is a complex web of metrics, and First Contentful Paint (FCP) is just one factor Google considers when evaluating page load speed. Responsible for 10% of a website's overall performance score, FCP plays an important role in creating a positive user experience...

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