HubSpot’s inbound marketing section of Inbound Hub – attracting over 1.4 million readers monthly – covers everything you need to know to master inbound marketing.
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Market Research: A How-To Guide and Template

Today's consumers have a lot of power. As a business, you must have a deep understanding of who your buyers are and what influences their purchase decisions. Enter: Market Research. Whether you're new to market research or not, I created this guide to help you conduct a thorough study of your market, target audience, competition, and more. Let’s...

Wed Feb 21, 2024 14:10
Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for). The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance. After all, getting your target audience to your...

Wed Feb 21, 2024 14:10
5 Email Footer Examples I Love (For Your Inspiration)

I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers. After looking up the meaning of the phrase — it meant “toward greater things” — I went back to the email and noticed the intricate and eye-catching graphic design right at the bottom of it, along with the company’s information....

Tue Feb 20, 2024 14:04
50 Small Business Marketing Ideas for 2024

Whether you’re launching a new business or already running one, I can tell you firsthand that a small business marketing strategy with a strong online presence is essential. That’s why I’ve collected this list of 50 small business marketing ideas to help you get started. As the former head of marketing for two small businesses, I’ve learned that...

Tue Feb 20, 2024 14:04
I Asked ChatGPT How to Answer Salary Expectations in an Email — Here’s What I Got

Like most job seekers, I’ve had to answer the dreaded salary expectation question over email. No matter how many times I’ve done it, it’s still nerve-wracking to put a number out there. What if I undercut myself because my number was too low? Or worse, what if I miss out on the job opportunity because my salary expectation was too high? Aside from...

Mon Feb 19, 2024 14:03
I Asked ChatGPT to Write 5 Types of Sick Day Emails to Send to My Boss — Here's What I Got

In 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan and set out to crush some practice miles. But you know what they say about the best-laid plans, right? My body failed me, and I fractured my hip. Which, unfortunately, resulted in me needing to take a few sick days at work. How was I going to...

Fri Feb 16, 2024 14:04

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